I hate to talk doom and gloom because it seems that's all that's in the news. But we can't avoid the fact the economy is in a scary place. However that does not mean the opportunity for affiliates to earn revenue is necessarily diminished. Some affiliates who switch gears and look for ways to profit in this economic crisis could actually fare quite well.
Today I'd like to point you to two idea-filled blogs on the subject of affiliate marketing in a recession. 1st Lisa Riolo asks <strong><a href="http://lisariolo.com/archives/will-affiliates-survive-this-econom">Will Affiliates Survive this Economy</a>?</strong> She offers some really good tips and ideas. Hat tip to <a href="http://www.jangro.com/a/2008/11/23/will-affiliates-survive-this-economy-lisariolo/">Scott Jangro</a> for the story. I had not discovered Lisa's new blog yet.
Next up, today at Revenews CT Moore posted a really good article about affiliate recession strategies over at Revenews.
<blockquote><strong><a href="http://www.revenews.com/ctmoore/holiday-recession-opportunities/">Holiday Recession Opportunities</a></strong> - "A recession marketing tactic used by many merchants is to offer strategic pricing or customer incentives. A good affiliate recession strategy, then, is to target online shoppers who most actively seek out these strategic pricing offers. Mommies are a great recession niche because they are (1) they most actively seek out deals on family-related necessities, and (2) download more coupons than any other demographics, and family-related coupon downloads searches are up across the board.
Although a recession entails an economic slowdown, it doesn?t necessarily mean there is less opportunity. Rather, it represents a new set of opportunities. After all, there are just as many consumers as there were before, it?s just that their spending habits have changed. This means as an affiliate you are dealing with a whole new set of market demands, and that demand is largely for savings, especially on basic necessities."</blockquote>
Today I'd like to point you to two idea-filled blogs on the subject of affiliate marketing in a recession. 1st Lisa Riolo asks <strong><a href="http://lisariolo.com/archives/will-affiliates-survive-this-econom">Will Affiliates Survive this Economy</a>?</strong> She offers some really good tips and ideas. Hat tip to <a href="http://www.jangro.com/a/2008/11/23/will-affiliates-survive-this-economy-lisariolo/">Scott Jangro</a> for the story. I had not discovered Lisa's new blog yet.
Next up, today at Revenews CT Moore posted a really good article about affiliate recession strategies over at Revenews.
<blockquote><strong><a href="http://www.revenews.com/ctmoore/holiday-recession-opportunities/">Holiday Recession Opportunities</a></strong> - "A recession marketing tactic used by many merchants is to offer strategic pricing or customer incentives. A good affiliate recession strategy, then, is to target online shoppers who most actively seek out these strategic pricing offers. Mommies are a great recession niche because they are (1) they most actively seek out deals on family-related necessities, and (2) download more coupons than any other demographics, and family-related coupon downloads searches are up across the board.
Although a recession entails an economic slowdown, it doesn?t necessarily mean there is less opportunity. Rather, it represents a new set of opportunities. After all, there are just as many consumers as there were before, it?s just that their spending habits have changed. This means as an affiliate you are dealing with a whole new set of market demands, and that demand is largely for savings, especially on basic necessities."</blockquote>