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still -90% ROI after 40 days optimization on native ads

Discussion in 'Follow Alongs and Online Journeys' started by jhayek, Jul 21, 2018.

  1. jhayek

    jhayek Affiliate affiliate

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    Hi friends, I need your advices: do you think I should continue or stop loss on this campaign?
    I've been running this campaign for 40 days (my first native ads campaign), but the ROI is still -90%. a lot of widgets (around 220) were blocked already though. 1200 widgets are alive. 1 or 2 conversions per day for $100 budget just like the first day I started it. :-( so sad

    DO need some advices, please, thank you all in advance
     
    brblogr and tyoussef like this.
  2. Voluum
  3. alexgofast

    alexgofast Affiliate affiliate

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    kill it and try another offers
     
    tyoussef likes this.
  4. Graybeard

    Graybeard Well-Known Member affiliate

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    1. the offer sucks
    2. your ad sucks (widget?)
    3. the ad network sucks
    Got to be one (or more) of the three ^above

    WELCOME ...[​IMG]
    _______________________ 1st post
     
    brblogr, game333, fhoustonm and 2 others like this.
  5. Certified
    tyoussef

    tyoussef Moderator moderator Certified Vendor Service Manager affiliate

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    i suggest you test another offer.
    maybe the offer is not converting well.
    and of course don't test all of your campaigns in one traffic source.
     
    jhayek likes this.
  6. jhayek

    jhayek Affiliate affiliate

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    Thank you for your conclusive answers @alexgofast @Graybeard

    :-( spent almost 3000 on it.

    Could somebody suggest me a vertical from some CPA network? I've learned techniques to optimize campaign but so frustrated in choosing offers.

    Read @NeverGiveUp 's follow along post and feel encouraged but still in loss.

    Thank you everybody, any words are appreciated (don't discourage me, plz ;)). I'll put my journey here as reference for others
     
    tyoussef likes this.
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    tyoussef

    tyoussef Moderator moderator Certified Vendor Service Manager affiliate

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    the best way always to get in touch with your affiliate manager and ask for the top 5 offers in there network of the week, and test them.
    of course after telling him about your vertical.
     
  8. jhayek

    jhayek Affiliate affiliate

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    Thanks @tyoussef

    Normally for how long time, or for how much budget can we conclude one offer is good to continue or bad to discontinue?
    @NeverGiveUp made his first campaign green in the first week, I think that was a miracle that I can never imagine it happens to me.
     
    tyoussef likes this.
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    tyoussef

    tyoussef Moderator moderator Certified Vendor Service Manager affiliate

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    @NeverGiveUp has SOME experience with PPV before he start his native journey.


    test with a budget of "offer Payout X 5 ".
     
    jhayek likes this.
  10. jhayek

    jhayek Affiliate affiliate

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    but offer Payout X 5 is nothing in native ads

    or did you mean if the payout is $20, and when spending $100 there's supposed to be at least conversion?
     
    Last edited: Jul 21, 2018
  11. Anthony.

    Anthony. Moderator moderator affiliate

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    Depends what you are classing as "optimizing" what are you doing to help the campaign progress to be profitable?

    At first you know to spend money to gather data, once you have enough data you can cut based on A/B tests.

    Like mentioned above, maybe the offer sucks.. What did you start with? How many offers, how many LP's, creatives etc
     
    tyoussef and jhayek like this.
  12. shafi kasmani

    shafi kasmani Affiliate affiliate

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    You need test split different landing page example
    1. Direct linking
    2. Landing Page
    3. Prelanding
    4. Squeeze page

    If you got high roi above any lists then you choose list and focus still
     
    tyoussef likes this.
  13. shafi kasmani

    shafi kasmani Affiliate affiliate

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    Most advertisers uses prelanding blog on native ads
     
    tyoussef likes this.
  14. jhayek

    jhayek Affiliate affiliate

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    it's a men's health offer, chose the best combination landing page and offer page as suggested by my AM, and 10 creatives.
    Even didn't get chance to split test multiple LPs:(
     
    tyoussef likes this.
  15. jhayek

    jhayek Affiliate affiliate

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    yea, me2. as suggested by my AM, it was the best combination out of all the landing pages
     
    tyoussef likes this.
  16. Anthony.

    Anthony. Moderator moderator affiliate

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    How good is your relationship with your AM?

    Doesn't seem like the best combo from what your post is about, do you use adplexity? You should be testing multiples of everything at the beginning and removing what performs bad, however, you have ran something that's bad and it's something that you would of found out at the beginning as others would of outperformed.

    How many offers is running?

    You need to test a few, even if it's the same offer at different networks. If your offer is bad, you could have the best LP in the world but you won't make a penny.

    Throw more offers in the mix, add more landing pages and go from there.

    How's the conversions coming in compared to the traffic? Slow, fast or none?
     
    game333 and tyoussef like this.
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    tyoussef

    tyoussef Moderator moderator Certified Vendor Service Manager affiliate

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    that's what i mean please.
     
    jhayek likes this.
  18. jhayek

    jhayek Affiliate affiliate

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    Basically not bad with my AM.
    I'm using adplexity. As I remember I signed up at adplexity by following the link in your signature.

    In the beginning I thought testing native ads is expensive and tested only one offer on one traffic source, it was sad. I will follow all your mentioned. Thank you so much!

    Moreover I'll remember offer Payout X 5
     
  19. Anthony.

    Anthony. Moderator moderator affiliate

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    Ok cool, people's perception of "offer payout x5" is just a guide, in Native I don't do that and depending on how big/small your budget is, you should adjust to it.

    When starting a campaign from scratch, we basically have no data or no idea what works the best.

    So there's formulas online for spending depending on how many landers, offers and offer payout etc.

    I can't remember off the top of my head but I'm sure a basic formula to stand by is:

    (Number of Offers) x (Number of Landers) x (Average Offer Payout) x 10 = Test Budget

    So if you have 3 offers, 3 landing pages and the average offer payout is 20, your TEST budget would be $1800.

    Again, this is just a formula found online and not everyone uses that but it's a good guide to know roughly what your spend should be.

    Along the way of spending that budget, you will easily see bad performing offers or landing pages and you simply cut them out with enough data and focus on improving what works :)
     
    tyoussef likes this.
  20. Graybeard

    Graybeard Well-Known Member affiliate

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    An acceptable +- 5% statistical sample is about 500 to 2,000 (users or events).

    How many segements * sample cost = spend <<< that is one way to approach the quandary Definition of QUANDARY
     
    tyoussef likes this.
  21. jhayek

    jhayek Affiliate affiliate

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    Thank you bros!
    Have signed up more aff networks and traffic sources, chose 2 offers, downloaded 10 around creatives and landing pages from adp. finished processing one LP by adding offer URLs (& bot trap).
    Signed up at a new tracking system
    May the force be with me!
     
    tyoussef likes this.
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