During the match, the player is already engaged and makes decisions faster. A red card, a goal or a penalty become extra triggers for placing bets.
The same goes for those who came in through pre-match. In live, they come back because the player gets a sense that they can make the right call based on what they're seeing in the moment.
What this gives the webmaster:
— More entry points per match
Pre-match is one shot at conversion. Live is dozens of moments across 90 minutes, and each one can be closed with a push or a banner.
— Higher engagement and LTV
A player who's picked up live rarely leaves after the first bet. It's the process itself that keeps them, not a single outcome.
— An audience that's already fully warmed up
A fan in the moment of the match is already emotionally charged – converting them is cheaper than cold traffic on pre-match offers.
— Higher yield
In many sportsbook products, live lines carry a higher margin than pre-match (10–12% vs 6–8% pre-match). So on revshare, webmaster earnings are higher too.
70–80% of all sports betting wagers already happen in live. Those who still don't work with this format are losing conversions every day.
The closer we get to major sporting events, the higher live traffic volume grows. If you haven't tested this format yet, the 2026 World Cup is a good reason to start.
For live offers, get in touch with our manager
