On my latest campaign I spent $250 on PPC and got 2 sales for a total of $70.
Now I was wonderring whether I should drop this campaign or optimize it?
The stats:
Commission:$35
Average PPC: $.19
CTR from landing page to merchant's shopping cart: 7%
Conversion rate of people who visit the shopping cart: 2%
It's especially the last stat that I'm a bit worried about, shouldn't this be a bit higher? I give all the information (including the price) on my landing page and then people who are interested click an "order now" button, so I'd think it'd be a bit higher.
I've calculated that with a 7% ctr to merchant and 2% conversion rate from those, I'd have to get clicks at an average of $.05 to break even, so that stat makes me think I should just drop this one!
Any suggestions?
Now I was wonderring whether I should drop this campaign or optimize it?
The stats:
Commission:$35
Average PPC: $.19
CTR from landing page to merchant's shopping cart: 7%
Conversion rate of people who visit the shopping cart: 2%
It's especially the last stat that I'm a bit worried about, shouldn't this be a bit higher? I give all the information (including the price) on my landing page and then people who are interested click an "order now" button, so I'd think it'd be a bit higher.
I've calculated that with a 7% ctr to merchant and 2% conversion rate from those, I'd have to get clicks at an average of $.05 to break even, so that stat makes me think I should just drop this one!
Any suggestions?