As there's no guarantee that an online venture will be successful regardless of the amount of money you spend promoting your business/site/blog/forum, is it wiser to wait until you have proof that you'll make money before you start spending any of it promoting the site?
Or should one, if they have the money, spend it because it might tilt the odds in their favor if they are competing against webmasters who aren't willing to spend any money to promote their websites?
Or should one, if they have the money, spend it because it might tilt the odds in their favor if they are competing against webmasters who aren't willing to spend any money to promote their websites?