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Social Media Strategies in 2018?

Discussion in 'Social Media' started by Yash Dodeja, Mar 14, 2018.

  1. Yash Dodeja

    Yash Dodeja Affiliate affiliate

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    Hey Community,

    What Are Social Media strategies you guys following in 2018 to get the best out of the social media platforms?
     
  2. CPA Evolution 2.0
  3. httoledano

    httoledano Affiliate affiliate

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    Hi, In 2018 people are more aware and interested in getting more exciting stuffs like if you are in retail so more designer clothes and accessories, if you are service provider than how fast you can provide the results etc. so, all you need to focus on how you can help your customers which is much important thing.

    Cheers!
     
    Last edited by a moderator: May 26, 2018
  4. olivia900

    olivia900 Affiliate affiliate

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    6 Killing Social Media Marketing Tips in 2018

    1. Create Social Media Marketing Goals That Solve Your Biggest Challenges
    The first step to any strategy is to understand what you want out of your efforts. Social media marketing isn’t about flipping a switch and calling it a day. Instead, social media planning should be looked at like cooking your favorite dish.
    Once you have your ingredients, you follow a recipe and presto! But that’s not always the case. What if you have guests and need to feed more people? What if someone is allergic to one of the ingredients? Suddenly, your goal goes from making a meal to ensuring it will feed enough people and be edible by all.


    2. Research Your Social Media Audience
    Approximately 79% of adults use Facebook–but are your customers actively engaging with your brand there? Understanding your audience is necessary to learn things like who buys your products, what age group is the toughest to sell and what income level makes up the most of your returning customers? As for social media, it’s just as critical to know your audience.
    First, your brand should look into the demographics of your most valuable social channels. Like we mentioned before, you should have a goal in mind for your social media marketing strategy. This is why you need to research the channels that correlate the most with your goals.
    3. Establish Your Most Important Metrics
    While your targeted social media metrics might be the most important step of a strategy, it’s often the spot most veer off the path. Vanity metrics like follower count and likes are always good to measure, but does it tell you the whole story of your brand on social media?
    We often get wrapped up in viewing followers and likes as the truth to a campaign, but it’s smart to take a step back and evaluate the social metrics associated with your overall goals.
    Engagement metrics sometimes paint a better picture, because as we’ve mentioned many times here, building lasting relationships works on social. Large audiences and likable content is absolutely great, but here are some other metricsyou might want to pursue in 2018:
    5. Build & Curate Engaging Social Media Content
    Did someone say content? It’s no lie–social media content is extremely important to your marketing strategy. However, it’s best to follow the previous steps before planning out content (we caught you, blog skippers!) so you can start building more effective themes.
    For starters, we recommend creating content that fits to your brand’s identity. This means you should avoid things like reaching out to your unpopular demographics without a complete strategy in place.
    6. Engage With Your Audience & Don’t Ignore
    Social media channels are built as networks. This means their main purpose is to be a space to converse, discuss topics and share content. Your brand can’t forget these core elements of “networking” and it takes effort to ensure conversations or engagement opportunities aren’t left unattended.
    Through social media, you gain respect as a brand by just being present and talking to your audience. That’s why social customer care is so important to brands wanting to increase audience awareness. It’s all about engagement.
     
MI