Official Snapchat - S2S Tracking Finally Arrives (with click IDs)

[Zeno (FunnelFlux)]

Almost a year ago I started setting up an integration for FunnelFlux Pro > Snapchat... only to learn that S2S tracking was impractical for most affiliates as they did not have click IDs.

The only way to pass conversions was using email/phone data... which is a bit useless for most affiliates (who either don't collect this info directly because of the offer type, or couldn't possibly have advertisers pass it to them).

After working with a client on this and much back and forth with Snapchat engineers... and pressuring them many times to add click IDs (apparently there was internal pushback about using them for privacy reasons -- wut?)... finally they have done it!

I'm not saying I directly caused this but pretty sure myself and an affiliate helped push them in the right direction! Finally they are comparable to TikTok and FB for basic server-to-server conversion tracking.

How to use it? Well, if you're an FF Pro customer, I have already finished the integration, added a custom scenario and help doc. I rushed to get this done in a few hours (out of excitement, having waited the better part of a year).

Using S2S tracking with Snapchat

How to integrate with Snapchat for conversion tracking

help.funnelflux.pro

Much like the TikTok S2S implementation earlier... let me just say... FIRST! Probably, heh.

If you are an FF original customer send me a ping in support chat/email as I'd have to give you manual setup info.

If you're not an FF customer... well, tough luck for now -- just wanted to announce this so that affiliates are aware that click IDs are coming and it may be a good time to revisit Snapchat, or consider how accurate tracking might help you scale.

I'm sure other trackers will come up with some integration eventually.

Happy tracking!

 

[Graybeard]

When your ad revenue is down like Snap's is --you need to adapt or die off.

Social media seems to be in a free-fall right now ...

 

[Zeno (FunnelFlux)]

When your ad revenue is down like Snap's is --you need to adapt or die off.

Social media seems to be in a free-fall right now ...

Yeah, bit bizarre they would drag their feet with something that was being requested by advertisers, and was clearly behind other mainstream sources.

 

[Zeno (FunnelFlux)]

Just a quick bump to this -- we've since discovered two important criteria (which may help some users avoid confusion).

1. Click ID tracking is only available on "web view" campaigns

2. Click IDs are only appended to direct links. If redirect links are used, they don't append click IDs. God knows why they made this decision.

 

[Eserissen]

This thread is from a year ago, but your update about Snapchat adding S2S tracking with click IDs is still relevant and exciting. It's a testament to how feedback and persistence can drive positive changes in the tech world. Thanks for sharing this valuable information, even if it's from the past.

For those interested in staying up-to-date with tech-related developments, you can explore Multitechverse. It's a resource that can offer insights into various tech-related topics. Keep up the excellent work in the affiliate marketing arena!

 

[Albertomax1]

Thanks for sharing

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