I have been studying SEO for my new hoodia diet pill site and have come upon an interesting process one of my competitors has used to get #1 ranking in Google and #3 ranking in Yahoo. After doing a search of who is linking to the competitor, I found that they are employing the services of free-counter-plus.com. This free counter service is on literally thousands of sites. If you mouse over the counter it links directly to my competitor's hoodia site. So basically they have developed 1000's of one-way inbound links to their site. I am pretty sure it is impossible to bump the current advertiser out of the counter program as they have been with them for a long time and have much more money for advertising than I do. I have been trying to develop a plan of attack on how to get massive amount of inbound links to my site. The only way I have thought of so far is to try and contact as many webmasters as possible and ask them to link the word "Hoodia" to my site and I will pay them $5 for the link and also $1 for every friend they refer to me. I figure I can get 100 inbound links to my site for $500, well worth it I would say. I will even allow them to put the link at the bottom of thier page is small type if they want. If anyone can think of a better way to do this, or if you see any pitfalls with this plan please post them here.