Official PropellerAds Evolution: New Website and Advertising Opportunities

[PropellerAds]

[EXCLUSIVE Ad Format] Interactive Ads: Get Clicks From The Most Engaged Users

Meet the exclusive PropellerAds ad format: Interactive Ads!

It can deliver up to 5x higher conversion rates compared to traditional display formats, as users engage with the ad before reaching your offer.

What Are Interactive Ads and How Do They Work?

Interactive Ads are an exclusive PropellerAds ad format designed to deliver the most engaged audience possible. You get only highly focused users who are already intrigued and ready to proceed to the landing page.

A simple flow from launch to a warmer, more engaged user.​

Need more details? Check out the article!

Ready to start? Let the system handle the hard work of engaging the audience, and get users who are fully ready to act.

Launch Your Campaign NOW!

 

[PropellerAds]

Vote & get a $30 bonus

PropellerAds has been nominated for Advertising Network of the Year at iGA Summit Awards.

This is an important recognition for our team — and we’d love to have your support. Voting takes just a minute, and we’re making it worth your while.

Grab your $30 in just a few steps:

1. Vote for PropellerAds iGaming Awards
2. Ask two friends to cast their vote too
3. Send 3 voting screenshots (yours + 2 from your friends) to our telegram bot @propeller_pr_bot
4. Get $30 bonus on a $200 deposit

Voting closes April 10, don’t miss it!

Every vote matters. Thank you for sticking with us!

 

[PropellerAds]

97,674 installs or How You Should Really Run Your iGaming App [Case Study]

A 5-rule playbook that turned broken tracking and shifting KPIs into 12,701 deposits in 3 months.

You’re running traffic to an iGaming app and… tracking breaks, data disappears, in-app events don’t match reality, and the app glitches. Half the time, you’re not even sure which KPI you’re actually chasing.

Sounds familiar? Then you are in the right place.

Here’s a real case where an iGaming brand finally got clarity on the flow and, as a result, drove 97,674 installs and 21,134 registrations in just 3 months.

The Case Overview​

Main challenges: tracking wasn’t always accurate, sometimes there was no data at all, the app and store had internal issues, and on top of that, KPIs kept changing during the campaign. Making the whole setup work required constant adjustments and a lot of hands-on optimization — especially when things didn’t go as planned.

When the partner began, the campaign had the following KPIs (maximum the partner was willing to pay) for every funnel step:

Install: ~$8
Registration: $15–25
Deposit (FTD): $45–55

The Results​

In three months, the partner achieved 97,674 installs, 21,134 registrations, and 12,701 deposits.

They also managed to drive down install costs, double deposit conversions, and add a new ad format — Push Notifications — which is still in testing but already showing strong results.

How did they achieve it?​

Read the full case study and find out now!

 

[PropellerAds]

[Case Study] 637K Conversions: How a SEA iGaming Campaign Scaled with Low CPA

What does it take to scale a Southeast Asia campaign without blowing up CPA? This case breaks down how a simple funnel and smart optimization led to 637K conversions and $222K in revenue.

The first quarter (Q1) of 2026 turned into a strong scaling window for a Southeast Asia iGaming campaign that focused on one simple idea: volume first, efficiency second.

Instead of chasing quick wins, the team built a system that could absorb large volumes of traffic while staying within strict CPA limits (and it paid off).

Over the quarter, the campaign reached considerable heights:

Setup​

The setup was intentionally kept simple so that there was no over-engineering nor unnecessary complexity.

Strategy​

The strategy followed a very practical logic: build volume fast, then shape performance around it.

Multi-brand rotation:
Rather than betting on one “perfect” offer, the team rotated multiple brands at the same time. This made testing faster, reduced risk, and helped keep traffic stable even when individual creatives or funnels started to fatigue.

Pre-landing + PWA (Progressive Web App) flow:
At the same time, the funnel itself did most of the heavy lifting. Instead of sending users directly to the product, the traffic first went through a gamified pre-landing. This strategy allowed users to warm up and made the transition to installation feel like a natural next step.

Web-focused traffic:
From there on, users first moved from prelander to PWA install and then into the product itself. This user journey included no unnecessary steps, but a smooth path designed to convert at scale.

Optimization​

Instead of trying to optimize everything at once, they focused on what actually mattered: keeping CPA within KPI while improving post-install performance.

Results​

The campaign achieved full KPI compliance and strong scalability:

By the end of the period, the campaign wasn’t just profitable but was stable and scalable. Most importantly, it fully met the advertiser’s KPI and proved strong enough to be scaled further into new regions.

Read the full case study via the link and launch the PropellerAds campaign now!

 

[PropellerAds]

Anyone here testing TikTok Shop offers with push/pop traffic?

Found a recent PropellerAds case study where an affiliate reportedly generated 699K+ conversions and $110K+ profit across Asian GEOs using Popunder traffic.

Main GEOs: Malaysia, Thailand, Indonesia, Vietnam

The setup was:
* broad RON campaigns first
* then optimization by zones
* scaling with CPA Goal + SmartCPM + High Intent CPM

Interesting numbers:
* CPA around $0.04–$0.2
* CR reportedly reached up to 10% on some GEOs/placements

Looks like TikTok Shop + SEA traffic is still working well, especially for impulse-buy products. See how it was done on our Official Blog — then apply the same strategy to your own campaigns!

And if you want to test eCommerce offers yourself - Check out the PropellerAds eCommerce solutions

Join PropellerAds Today!

 

[PropellerAds]

Get Ready for the 2026 World Cup: Brazil iGaming Case Study

The FIFA World Cup 2026 is fast approaching, and you need to get your campaigns ready. Think GEOs, formats, creatives, all the setup and pre-launch prep you need before the big day(s) arrive.

Lucky for you, this year’s event will cover even more matches (104 instead of 64). This means more GEOs, higher volumes, plus cheaper and newer traffic potential.

Not sure how to get started? Then check out what our partner achieved with one of the most burning GEOs for all the sporting events: Brazil. He started early and managed to fine-tune his campaign to get results worth replicating.

The Set up

GEO: Brazil
Ad Format: Direct Click
Traffic Source: PropellerAds
Conversion Type: CPR (Cost Per Registration), followed by optimization for deposits
Campaign Period: January – April 2026
Conversion Tracker: S2S Postback
Pricing Model: CPA Goal
Platforms: Mobile & Desktop
Test Budget: $1,000

The Result

Final Brazil iGaming Campaign: Total Results

• 10,000,245 Impressions, 303,818 Clicks, average 3.04% CTR
• 12,003 Registrations, 750 Deposits, 4.04% CR1, and 7.44% registrations-deposits rate (CR2)
• a stable zone whitelist ready to fire during high-volume events

Based on the media buyer’s feedback, these campaigns successfully met his Cost Per Deposit KPI.

Read the case study now, learn its practices and launch your campaign now!

 

[PropellerAds]

[New!] AI Agent NIKO Already in Your Account: A Shortcut to Smarter Campaigns

Meet NIKO AI – the very first AI Agent ever launched on a multisource advertising platform, already live on the Self-Serve Platform.

Trained on 15 years of PropellerAds expertise, NIKO AI is here to make running ad campaigns more automated and data-backed.

From launching ad campaigns to fine-tuning your bidding strategy, NIKO AI analyzes your stats, speeds up your tests, and helps you make better decisions much faster.

And the best part?

NIKO AI speaks your language, literally. English, Spanish, Portuguese, Hindi, Russian, and more.

Heads up: NIKO AI is in beta. You’ll see new capabilities roll out fast, and every interaction helps NIKO learn.

What Can NIKO AI Do: Main Functions & What to Expect

NIKO is a conversational AI assistant built into the Self-Serve Platform (currently powered by Anthropic’s LLM).

From drafting your first popunder campaign to running multi-GEO scaling plans, NIKO AI handles the routine work, and explains every decision along the way, in as much (or as little) detail as you need.

By the way, NIKO AI is the lowest-friction way into AI for media buying

• No prompts to engineer – chat in plain language, the way you’d message a teammate
• No integrations to set up – NIKO AI lives inside the Self-Serve Platform
• No token costs – Anthropic’s LLM runs under the hood, on us
• No extra accounts – log in, click “Launch with AI”, and you’re chatting

You bring the goal. NIKO AI brings the engine.

This Is Just the Beginning

NIKO is our very first AI Agent, and it’s getting smarter day by day.

We’re already working on new capabilities: deeper creative analysis, predictive bid suggestions, and scaling to more ad formats. Every chat helps NIKO AI learn what matters most to you.

Ready to meet your new 24/7 account manager?

TALK TO NIKO AI NOW

 

[PropellerAds]

[NEW Ad Format] Scaling Stuck? Paid Social Traffic Has Entered the Chat

A brand-new way to reach social users, without ever opening a social ad account.

Paid Social Traffic is a new ad format inside your self-serve platform (SSP) that gives you direct access to users active on social feeds, sourced through our supply partners and available exclusively on PropellerAds.

Here’s what it looks like on the platform:

Why Do You Need Paid Social Traffic?

It’s no secret that the more diverse your traffic sources, the better your odds of reaching a fresh audience. But Paid Social Traffic has a few more aces up its sleeve that are too good to overlook.

The social audiences everyone wants, minus managing separate ad accounts
Reach users active on top social platforms, delivered through PropellerAds’ publishers and supply partners, and fold them into your marketing mix right from your existing account, without running ads on any social platform separately. There’s zero extra setup involved: no third-party accounts, no integrations, no new creatives, just your landing page, and you’re good to go.

High intent, high engagement
These are active, content-hungry users who came to interact, so they arrive primed to click and convert. In early tests run by our partners on matched traffic segments (same GEO and OS), Paid Social achieved conversion rates around 32x higher than classic display formats. These results point to CR uplifts in the tens, roughly 30 to 40x, depending on the product, vertical, and GEO.

Exclusive supply
The traffic comes from our supply partners and is available only through PropellerAds. With custom funnels and optimized user journeys behind them, these users tend to be among the most engaged you’ll work with.

Big-volume GEOs, ready now
Kick off with the top performers: PH, BR, BD, TH, ZA, ZW, CG, TZ, NG, MY, and ID, with more countries on the way.

Smoother green light
iGaming and Finance advertisers get an easier start flow, while our standard ad quality guidelines and ad policy apply as usual.

Wait, Isn’t There Already Social Traffic? Here’s What Changed

Up until now, Social Traffic inside Onclick meant one thing: Organic Social Traffic (Social Traffic Type), the traffic coming from bloggers and publisher-owned channels.

Paid Social Traffic changes that, giving you direct access to paid social traffic for the first time as a format of its own. It doesn’t replace the organic kind, though, so don’t pit them against each other. The smart move is to run both.

The two live side by side, with a clear split:

Organic Social Traffic: publisher bloggers and channels, and it stays right where it was, inside Onclick.

Paid Social Traffic: the new, paid source, bought through exclusive funnels run by our partners.

Which Verticals Perform Best?

Right now, the strongest fits are iGaming, Finance, and Mobile Software, with other verticals available too, depending on category requirements and where the GEO is live.

TRY IT NOW!