Official PropellerAds Evolution: New Website and Advertising Opportunities

[PropellerAds]

65K conversions for Chinese iGaming Advertiser?

Today, we are bringing another stellar success story, and this time, it’s about our iGaming partner from China. He achieved 65K conversions in just one month, but the main thing is that he also managed to reach a 20% lower conversion price, got the desired ROI, and was completely satisfied with the results.

Want to know how he achieved such results? Read the case study via the link!

 

[PropellerAds]

We are back with a fresh case study, and this time, it involves our new ad format – Telegram Ads, your opportunity to buy converting and highly-engaged traffic from Telegram mini apps.

Our partners, who have created a Telegram app (in Finance vertical), sought to expand its reach and increase conversions. As such, the team turned to us for our innovative advertising solutions.

As a result they’ve got 18K+ Conversions and CTR boost. How?
Read the case study!

 

[PropellerAds]

What budget do you need for Telegram Mini Apps?

Telegram has recently become a trendy source of very high-quality traffic. So we asked Telegram media buyers to answer the simple question: What is the minimum budget you need to run Telegram ads?

Spoiler: Telegram can be quite budget-friendly for media buyers – depending on your goals, GEOs, and traffic type, the spending can be minimal, while traffic quality remains high. The budgets for more complicated campaigns in expensive verticals are bigger, of course – but the ROI is worth it.

Check what they replied in the article with real case studies…
And try Telegram Mini Apps traffic yourself!

 

[PropellerAds]

iGaming Telegram Mini App + PropellerAds = 9.8% CTR

The triumphal march of PropellerAds’ Telegram Ads traffic continues. We rush to present a brand new case study of our partner and show you how this new format breaks the limits and brings real money.

We bet you will be amazed by the elegance and simplicity of this case, where a Telegram mini app owner reached 9.8% CTR without effort. Let’s see how he did that.

Read the case study now!

 

[PropellerAds]

As you may already know, PropellerAds has recently introduced a highly effective new ad format: Telegram Mini Apps Ads. This offers access to 950 million fresh users through one of the most non-intrusive yet engaging ad formats available today.

Curious but not sure where to begin? That’s why we’ve launched a free workshop, covering everything you need to know:

• What Telegram Mini Apps are
• How Telegram Ads work
• How to create campaigns that can drive 12x (or more!) conversions compared to traditional formats
  And much more!

By the end of the workshop, you’ll be fully prepared to launch your first Telegram Ads campaign.

This is a unique opportunity to be among the first to tap into a fresh, untapped source of traffic—still far from saturated—and we’re offering this opportunity exclusively to our partners.

Watch it now!

 

[PropellerAds]

Security First: PropellerAds protects your data and we can prove it!​

Big news – we’re officially ISO 27001:2022 certified!

PropellerAds just passed the ISO 27001:2022 audit, and we couldn’t be prouder. It’s our way of saying: your data’s safe with us – and now we’ve got the badge to prove it.

So... what’s ISO 27001:2022 anyway? If you’re not knee-deep in compliance, this is basically the gold standard for information security. It means we’ve been audited and approved for doing things by the book when it comes to protecting your data – from cyber threats to unauthorized access and all that fun stuff.

Behind the scenes

It took months of planning, testing, tweaking, and teamwork across a bunch of departments – IT security, Compliance, HR, IT Support, Back Office, and more. Everyone brought their A-game.

What’s next? We’re not stopping here. Security is a daily effort, and we’re committed to leveling up constantly – staying on top of new risks and keeping your trust.

 

[PropellerAds]

The iGaming vertical is breaking records, with some GEOs experiencing up to 117% growth from 2023 to 2024 based on PropellerAds' internal research. The market is expected to hit $618.69B in 2025 (BRC report), and iGaming app downloads jumped 97% last year (Appsflyer report).

New regulations in 2024 are opening fresh opportunities for white-hat affiliate marketing and media buying, making it crucial to stay ahead. That’s why we conducted an in-depth analysis of PropellerAds’ iGaming traffic across 2023-2024—and the results are now in our whitepaper!

What’s inside?
Exclusive industry insights from a 2-year study
Tier-1, Tier-2, and Tier-3 GEO breakdowns
Pro tips for running high-performing iGaming campaigns
Market forecasts for 2025

Discover the top sports and traffic trends by GEO, the most engaged regions, and expert strategies to maximize ROI.

Download the full e-book now and stay ahead in the fast-evolving iGaming industry!

What are your predictions for 2025? Let’s discuss!

Join PropellerAds Now

 

[PropellerAds]

Telegram Ads Format Brings 940+ Conversions to Token Presale Campaign in 20 Days [Case Study]​

We’re back with another insightful case study, this time focusing on our newest PropellerAds’ ad format called Telegram Ads (which is Telegram mini apps traffic).

This powerful traffic source has once again demonstrated its efficiency, helping our partner optimize their token presale campaign.

Read now and see how they leveraged Telegram Ads to maximize engagement and reduce acquisition costs.

 

[Shree Cateres]

PropellerAds has recently evolved, launching an updated website that offers a smoother, more user-friendly experience for advertisers and publishers alike. The redesign focuses on improved navigation, faster performance, and easier access to campaign management tools. Along with the updated look, PropellerAds is introducing fresh advertising opportunities, including advanced targeting options and new ad formats

 

[PropellerAds]

Why is FIFA Club World Cup 2025 Worth Your Attention: Event Overview For Media Buyers​

Think summer is a slow season for media buyers? Think again! The FIFA Club World Cup 2025 is heating up the calendar from June 15 to July 13 — and it’s a prime opportunity to boost your campaigns.

Ready to make this summer count? Dive into our event overview tailored specifically for media buyers and get ahead of the game!

 

[PropellerAds]

PropellerAds is proud to work with partners around the world — and now we’re closer to our Chinese audience!

We have two exciting updates:

1 — PropellerAds is joining ChinaJoy 2025 in Shanghai!

Want to meet the team in person? Visit us at the Shanghai New International Expo Center, booth C116, from August 1st to August 4th.

Our experts — Natalia Gudimova, Senior Account Strategist, and Chen Ting, Account Strategist — will be there to share expert tips, insights, and fresh high-converting affiliate strategies.

2 — We’ve launched official WeChat and Telegram channels in Chinese!

Now you can get the latest updates, expert tips, and partnership opportunities — now available in your language.

Follow our Chinese-language channels to stay updated and explore new ways to grow with us:

WeChat Official Account

Telegram Channel

Let’s grow together — see you there!

 

[PropellerAds]

Tired of seeing different numbers in your reports? The PropellerAds team breaks down what’s messing with your conversion tracking—and how to make sure you’re optimizing with real, reliable data.

To help you navigate this mysterious and tricky terrain, we asked two of the industry’s most respected tracking platforms and our partners — Kamila Łuksza-Szpyt, Managing Director and Michał Schindler, Marketing Manager from Voluum and Konstantin Vashkevich, Head of Marketing from RedTrack — for expert insights.

Read it via the link!

 

[PropellerAds]

Ever wondered how to turn Push traffic into $833K in sales with 20–30% ROI? Here’s the eCommerce scaling playbook you’ll want to steal.

Read the case now!

 

[PropellerAds]

See You in Bangkok! PropellerAds Is Heading Back to Affiliate World Asia 2025

We’re excited to announce that PropellerAds is returning to Affiliate World Asia 2025. Join us on December 3–4, 2025, at the Centara Grand & Bangkok Convention Centre for two days packed with insights, networking, and fresh opportunities.

Find PropellerAds at our mega-booth B78 — the perfect spot for conversations, product demos, meeting new partners, and grabbing some great merch.

Meet our team:

• Julia Larionova – Head of Marketing
• Konstantinos Kafkalias – Sales Team Lead
• Max Poliakov – Business Development Team Lead
• Irina Berezhentseva – Affiliate Team Lead
• Jason van der Weijde – Senior Business Development Manager
• Anton Zhukovski – Senior Business Development Manager
• Alexander Chizhov – Senior Business Development Manager
• Sotos Charalambous – Senior Account Strategist
• Ekaterina Tupiсyna – Senior Account Strategist
• Svetlana Leyton – Events Team Leader
• Chen Ting – Account Strategist

December in Bangkok, an international affiliate crowd, and one of the biggest booths at the event — what’s not to enjoy?

Visit Booth B78, meet the PropellerAds team, and let’s make this year’s AWA unforgettable. See you there!

Not a PropellerAds partner yet? Join us now!

 

[PropellerAds]

Looking for a faster way to set up campaigns and keep performance steady? We’ve released three updates to streamline your workflow

Zone Groups: Combine website ad placements where your ads are displayed into reusable groups you can apply to multiple campaigns for faster setup and consistent targeting. Update the group once and all linked campaigns reflect the change, helping you work with predictable traffic based on past results.

CTR Rule Triggers: The automation Rule-Based Optimization feature now allows you to create rules based on CTR. When CTR hits your threshold, the system raises/lowers bids or excludes under-performing zones - saving your budget, scaling efficiently, and testing smarter.

Separate GEO Rates: Set different bids for each GEO or group of GEOs in one campaign - across all ad formats and bidding models. Control spend from a single view, align bids to each GEO’s ROI, and scale without duplicating campaigns.

Ready to launch faster and scale smarter with PropellerAds?

Try these features today!

 

[PropellerAds]

Plugging PropellerAds Into VN TikTok Shop: A New Funnel for Social Commerce Advertisers

The PropellerAds team has prepared a new case study where we show how an advertiser integrated PropellerAds traffic with Vietnam’s TikTok Shop — from testing and optimization all the way to successful scaling.

Together with our Senior Account Strategist Karlina Berzina, we share practical strategies for working with this brand-new and highly promising funnel.

We’ll begin by looking at Vietnam not as a single market, but as dozens of micro-markets, and then move on to applying a “wide-test to narrow-zone” approach. But no spoilers — we’ll walk through everything step by step.

Read the full guide via the link!

 

[PropellerAds]

Chinese New Year Ad Trends 2026: What Experts Expect to Peak

Chinese New Year is one of the most beautiful celebrations of the year… and a perfect opportunity to scale your campaigns and push profits to the max!

We decided to ask our Chinese market experts to find out everything you need to know to prepare for the profit boost.
We are sharing everything we found out in a comprehensive guide.

What you will find in the guide:

• Best GEOs to target
• Top offers to run
• Traffic sources to choose from
• Perfect timing for peak performance
• How user behavior changes during CNY
• Best-performing creative angles
• Funnel adjustments that actually work

Warning: your campaigns might seriously take off after applying these tips.

Read it now, launch a PropellerAds campaign, and boost your profits!

 

[PropellerAds]

Are you ready for the red envelopes and fireworks season? Because one of the most beautiful celebrations — Chinese New Year 2026 — is coming!

The PropellerAds team wishes you a joyful Spring Festival! May the Year of the Horse bring you abundant wealth, happiness, and thriving success in all your endeavors.

To make sure luck follows you throughout the year, we are distributing special bonuses!

How to join:

• Follow the PropellerAds WeChat* group via QR code
• Complete a short registration form by February 13
• All winners will be selected randomly from valid entries
• Winners will be announced in the PropellerAds WeChat Channel on February 16

Hurry up! The giveaway ends on February 13 — don’t miss your luck!

Follow the WeChat group via QR code if you’d like to receive updates on new features and news in Chinese.

Start your Year of the Horse 2026 with added value and mutual growth!

*For Chinese-speaking audiences

 

[PropellerAds]

Let’s Catch Up in Dubai!

Can’t wait to see you again! That’s why the PropellerAds team is heading to Affiliate World Global in Dubai this year.

When and Where are We Meeting?

Dates: 4–5 March, 2026
Venue: Dubai World Trade Centre
Booth: C03

Who’s going?

Our top team members — carefully selected for their expertise and insights — will be ready to share the latest market trends, upcoming opportunities, useful tips, and even a few surprises and keepsakes.

Alex Vasekin – CEO
Julia Larionova – Head of Marketing
Valera Puzankov – Sales Team Lead
Andrei Bloshchanevich – Business Development Team Lead
Carlos Rubio – Business Development Manager
Alena Skripko – Account Strategist
Xiaodan Lin (aka Echo) – Business Development Manager
Petros Sofroniou – Account Strategist
Stephanie Cotsoni – Business Development Manager
Alexandra Evangelou – Business Development Manager

Hurry up and book a meeting slot while they are still available!

We can’t wait to see you in Dubai. Book your meeting today to guarantee a chance to chat with our team.

For updates, behind-the-scenes content, and photos, join our Telegram Chat.

See you in Dubai!

 

[PropellerAds]

Meet PropellerAds in Sri Lanka

This March, the PropellerAds team is heading to Global Game Connect 2026 in sunny Colombo — one of the key events in the iGaming industry.

March 16–17, 2026
Booth #S3

Why meet us?
We deliver 15B daily impressions worldwide, with top GEOs: IN, ID, PH, BR, TH, US, ZA, MX, GB, FR, DE.
Best performance in iGaming, finance, and mobile apps.

Planning a campaign? Book a meeting and get insights tailored to your goals.

Team on-site:
• Jason Weijde — Senior Business Development Manager
• Natalya Gudimova — Account Strategist Teamleader
• Xiaodan Lin (Echo) — Business Development Manager
• Hebe — Account Strategist

Spots are limited — reserve yours now.
See you in Sri Lanka