Short videos are a marketing tool that can attract attention to a brand and influence sales. But for revenue to grow, this tool needs to be monetized. In this article, we will discuss how to create content that helps businesses grow.
Step 1: Define Your Target Audience and Their Pain Points
First, determine who the product's audience is. Only then can you move on to strategy, content, and analysis. Write down all the details about your potential audience:- Who they are: Their age, interests, and location.
- What their problems are: What bothers them, and what issues they are trying to solve.
- What their desires are: What they want to achieve or dream of. Your videos shouldn't be about you or your product, but about solving your audience's problems. If you're selling an online course on financial literacy, your videos should address the fear of poverty and how to learn to save and invest. If you're selling clothes, talk about the problems of choosing a style or how to boost confidence with clothing.
Step 2: Create a Content Funnel
Not every video needs to sell directly. Build a sales funnel with short videos that will gradually warm up your audience:- Attract attention. At this stage, your goal is to get maximum reach. Create viral content that touches on relevant topics and follows trends. These can be humorous videos, challenges, or videos with useful tips.
- Engage. Create videos that demonstrate your expertise. Show how your product or service solves a problem. Answer frequently asked questions from followers.
- Sell. Your videos should contain a clear call to action (CTA).
Step 3: Motivate the Purchase
For a video to convert into a sale, use these marketing techniques:- Show how the product solves the problem. The audience needs to see that the product works in practice and that it is worth buying.
- Show customer feedback. Show client testimonials. Record a video where real people talk about how your product helped them.
- Limit by time or quantity. Create a sense of urgency. This motivates an immediate purchase.
- Educate with free content. Give your audience free but valuable information. This builds trust in you as an expert.
Step 4: Optimize and Analyze
Creating content is only half the battle. To make money from it, you need to promote it and then analyze the results.- Keywords and hashtags. To ensure your videos are promoted through platform algorithms, use relevant words in the description and hashtags. This will help people find your content through search.
- Attractive preview and first frame. The first few seconds are the most important. Grab the user's attention with a vibrant image and an intriguing title.
- Analytics. Keep track of which content brings in the most traffic and sales.. Analyze reach, the number of clicks on the link, and conversions. Change the format or discussion topics if they're bringing in a few leads.
Final Tips
- Be authentic. People buy from people. Show that you are an expert and a person who can be trusted.
- Test. Film to music, film creative, informative, funny, serious videos. The main thing is to figure out what your audience likes best.
- Collaborate. Find bloggers or other experts in your niche and make a joint video. Collaborations help attract a new audience.
