— What’s the difference between CPM and Smart CPM? Why choose Smart CPM? How can I set it up the right way?
Smart CPM has sparked a lot of interest and questions. In this guide, we’ll cover everything you need to know: the comparison of 2 business models, recommendations for the best setup for Smart CPM, and plan for your strategy improvement. Dive in this text and make business models work for your profit.
CPM vs Smart CPM: choose your fighter
Smart CPM is your shortcut to getting more traffic with less budget than earlier — but only if you know how to use it right. These quick tips will help you stay ahead of competitors, avoid newbie mistakes, and turn every bid into maximum gain.
Hacks to master Smart CPM like a pro

Use the recommended rate breakdown by slice to stay competitive and get the top position in match for traffic (rate table will be available soon in your SSP account, ask your manager for more info).

Higher rates get priority in our rotation — and thanks to Smart CPM, you’ll still pay less than what you bid.

Advertisers are already winning traffic with Smart CPM. Traffic demand is high — don’t fall behind.

If you want traffic from the most performing zones, boost your bid. You’ll increase your chances and still pay below your max rate.

Bidding too low = no Smart CPM benefits. You’ll just end up paying full CPM while others win traffic.

Rates change along with competition. Keep an eye on the table coming soon on your SSP account to adjust smartly and stay on top.
Smart CPM isn’t just a feature — it’s your advantage in the bidding game. Set your strategy, check your rates, and let Smart CPM bring the profit. Test it now and stay ahead of the curve. Register using the promo code AFFIX15 to get an extra +15% bonus on your first top up above $50.
If you have any questions, your personal manager will be happy to help.