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Problems with my FB Funnel

Discussion in 'Social Media' started by lafftar, Jul 24, 2018.

  1. lafftar

    lafftar Affiliate affiliate

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    Hi FB Gurus, I need help.

    The Problem:
    My second stage is not delivering the results I expected, it's just not delivering at all, I spent $108 on the first stage with 0 returns, what do I do now?

    I ran the first stage of my campaign with two different videos, explaining the company, what we do and who we've helped (I can show you the videos in a PM).

    These are the results of the first stage:

    Reach: 10,093
    3s Views: 3,986
    10s Views: 1,498
    95% Video Views: 68
    Clicks: 168
    Avg CPC: $0.59
    CPM: $9.87
    Spend: $108 over 7 days.

    5 new conversations started.
    5 new follows.

    The Second Stage:

    So now that I have some people I can retarget (3,400 3s viewers), I kicked off the second stage in the funnel with a video ad promoting a free e-book, it's 60 seconds, I spent the first 30 talking about what's in it and the remaining 30 talking about how to get it (Again, can show in PM.)

    - I ran a lead ad at first, got 1 lead, was very excited, then realized it was underdelivering and underspending. I kept it alive over 3 days and killed it to try something else, spent $5.66 total, was looking to spend $15/day.

    - Then I ran a 'Website Click' ad, tried video views and others but they wouldn't work with a lead form in the ad. This delivered to almost everyone in the 3s viewers audience, but I only got 4 clicks out of it and no leads.

    What I was expecting:
    - The first stage would warm up the audience, so they recognize my brand the next time they see it and future promotions would be more successful.
    - The second stage would serve to gain me some emails for cheaper promotions and further brand recognition.
    - The third stage would be a free consultancy or sales ask.

    The Problem:
    My second stage is not delivering the results I expected, it's just not delivering at all, I spent $108 on the first stage with 0 returns, what do I do now?
     
  2. AffBank
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