Google’s Call-Only campaigns have been a big boost for pay per call marketing. Having the ability to direct users from mobile search results directly to the call allows for more conversions and better ROI for pay per call campaigns.
However, let’s not forget an important step in online marketing and performance marketing, the pre-sell.
Every online marketing campaign needs a “hook” or an “angle” to draw the user to the campaign. This is where the pre-sell comes in and this is where the consumer goes from interest to intent.
With Call-Only campaigns we bypass the landing page, and the user connects from the ad directly to the IVR (Interactive Voice Response) or call treatment. Sometimes this connects the consumer directly to the call center or enters them into an un-engaging series of questions, asking for sales or customer service. This leads to callers being confused or uninspired and disconnected to the call campaign.
So, there’s a few things that publishers can do, you can have call promotions enabled in your account, or your rep can customize the call treatment on your account or promo number.
A custom call treatment will allow publishers to create their own IVR and call treatment to engage, excite, educate, qualify and filter users before connecting them to the advertiser. Creating better monetization and ROI for your campaign.
Here are a couple of examples of what you can do with a custom call treatment:
Best of luck!
-Mike
PS: Use services like Fiverr to create professional recordings.
However, let’s not forget an important step in online marketing and performance marketing, the pre-sell.
Every online marketing campaign needs a “hook” or an “angle” to draw the user to the campaign. This is where the pre-sell comes in and this is where the consumer goes from interest to intent.
With Call-Only campaigns we bypass the landing page, and the user connects from the ad directly to the IVR (Interactive Voice Response) or call treatment. Sometimes this connects the consumer directly to the call center or enters them into an un-engaging series of questions, asking for sales or customer service. This leads to callers being confused or uninspired and disconnected to the call campaign.
So, there’s a few things that publishers can do, you can have call promotions enabled in your account, or your rep can customize the call treatment on your account or promo number.
A custom call treatment will allow publishers to create their own IVR and call treatment to engage, excite, educate, qualify and filter users before connecting them to the advertiser. Creating better monetization and ROI for your campaign.
Here are a couple of examples of what you can do with a custom call treatment:
- Bridge the gap between your “angle” and the campaign
- Ask engaging questions to filter and qualify the caller
- Promote a category that filters to different campaigns
- Split test several campaigns
- Use a sales pitch to create excitement
- Check conditions on the campaign and filter
- Alert the caller that they are calling the correct campaign
Best of luck!
-Mike
PS: Use services like Fiverr to create professional recordings.
