PPV and BoxOfAds future

[TrafficHunt]

Hey Lukasz,

Thanks for your time and hosting the Expert Week at the Fix

I've heard an opinion before that PPV as compared to many other traffic sources (CPM/CPC media buys in particular) is a shrinking segment. Do you agree with this statement? Can you comment on the vertical perspectives based on your knowledge/experience?

If indeed business opportunities in PPV are narrowing how do you prepare your business for the future? Is BoxOfAds planning on or maybe already gaining exposure to any other verticals?

Thanks
Alex

 

[Bloody Tourist]

Hey Lukasz,

Thanks for your time and hosting the Expert Week at the Fix

I've heard an opinion before that PPV as compared to many other traffic sources (CPM/CPC media buys in particular) is a shrinking segment. Do you agree with this statement? Can you comment on the vertical perspectives based on your knowledge/experience?

If indeed business opportunities in PPV are narrowing how do you prepare your business for the future? Is BoxOfAds planning on or maybe already gaining exposure to any other verticals?

Thanks
Alex

Hey buddy, BOA isn't just PPV but also major Display networks. That being said I 'm also curious about Lukasz view on the future of PPV.

 

[TrafficHunt]

Hey buddy, BOA isn't just PPV but also major Display networks. That being said I 'm also curious about Lukasz view on the future of PPV.

Ahh thanks martini, I didn't know that. It's just that it's been emphasized that Lukasz is going to answer PPV questions so I assumed BOA covers mostly this segment

 

[johnnygood]

As a product we want to go into as many traffic sources as possible, to give users way to scan whole advertiser strategy. As for PPV, I keep on hearing it's going down but new ppv networks a starting out so nothing to afraid of. It's here and it will be here for quite some time

Thanks,