New Adwords Quality Score Changes Live - YIKES!

[Linda Buquet]

Quality Score improvements to go live in coming days

"Last month, we posted about upcoming Quality Score improvements -- and today, we're following up to notify you that these changes will take effect in all advertisers' accounts over the next few days."

I just checked and my Adwords account has been upgraded.
Anyone else seeing the changes???

Interesting, some key phrases that are pretty long tail and not that good IMHO that I have
.20 bids on are showing as needing $3.00 - $5.25 bids to get on the front page.

So for example "online affiliate marketing" is $3 per CLICK!

"affiliate business internet marketing" $4.00 per CLICK! (which is a funky long tail phrase I picked up somewhere and probably gets 0 searches)

"affiliate marketing make money" $5.25 per CLICK! (another funky long tail phrase I picked up somewhere that probably gets 0 searches)

Whereas the root key phrase "affiliate marketing" is only $1.25???

Does this make sense to anyone else???

Sheesh between this and the financial news today, I think I may just go back to bed.