Advertisers are getting more in touch with the internet
The amount of money spent on internet advertising in the UK has exceeded the amount spent on radio ads for the first time, a report has found.
The online advertising take surged to £653.3m ($1.23bn) in 2004, a 60% rise on the previous year's £407.8m figure.
This represented 3.9% of the total spent by advertisers, slightly more than the 3.8% share that went to radio.
Online ad revenue has grown more than fourfold since 2000, said the Interactive Advertising Bureau (IAB).
source/full story: news.bbc.co.uk/1/hi/business/4413461.stm
The amount of money spent on internet advertising in the UK has exceeded the amount spent on radio ads for the first time, a report has found.
The online advertising take surged to £653.3m ($1.23bn) in 2004, a 60% rise on the previous year's £407.8m figure.
This represented 3.9% of the total spent by advertisers, slightly more than the 3.8% share that went to radio.
Online ad revenue has grown more than fourfold since 2000, said the Interactive Advertising Bureau (IAB).
source/full story: news.bbc.co.uk/1/hi/business/4413461.stm
