Hey guys just wanted to know if Meta Tags are still alive. thanks SearchBliss
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Description tag is useful, especially for SERP snippets. As for any meta tag affecting ranking - doubtful.
We tested this extensively across 100s of pages on three sites. We ranked them for six months without a description meta tag and then added the description meta tag. There was no increase in ranking seen. We saw an increase in clickthroughs, but that is because the descriptions were more attractive in the SERPS for people to read.
I didn't bother with meta keywords previously, and that's the only thing I can imagine stopping my site from showing in other SE's.
Meta Title - This is very, very important it is essential that you have a quality meta title that informs visitors and search engines about your site! Meta titles are also brilliant for targeting long tail keywords!!
Meta description - This is also still important good meta descriptions are still used in google search results as the snippet, they are not so good for getting your site ranked, but a good meta description can be extremely helpful for both visitors and search engines.
Then you have a very limited imagination!No offense meant, just that I've been ranking sites for almost 10 years now and meta keywords went out about 8 years ago.
If you're trying to rank for phrases like "car insurance" with some scraped text and 10 backlinks - you'll fail. For good phrases you need anything from 1000-100,000 backlinks to rank number one, plus excellent tailored content, plus a decent age.
Do you mean 'meta title'... or do you mean just the title tag? By 'meta title', do you mean 'meta subject'???
Agreed.