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Marketing Small Apps?

Discussion in 'Mobile Marketing' started by mdvelops, Jan 25, 2016.

  1. mdvelops

    mdvelops Affiliate affiliate

    I can see how marketing a larger app would be easier, as you build a site/landing page and a few social media pages to discuss it and get it hyped and stuff...

    ...but what about a smaller app, like a simple game or two? I have a few of these but they aren't worth creating an entire site or something from it. I have used Twitter but it hasn't done much since I only have a few thousand followers. Maybe a more generic Facebook page that does tech/computer posts and once in a while throw up the ad for the app?

    Anybody have experience marketing small apps?
  2. newbidder
  3. Addon Solutions

    Addon Solutions Affiliate affiliate

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  4. mdvelops

    mdvelops Affiliate affiliate

    Way to plug your site or whatever, but I'm talking about how to market an app, specifically a game.
  5. Vinaya.Ghimire

    Vinaya.Ghimire Affiliate affiliate

    I have never marketed apps, and I don't have any experience of app marketing. However, I think it is better to market small apps. Instead of creating a site to market handful of small apps,why don't you choose a niche and market apps on that niche. For instance, you can choose Arcade game as your niche and create a website feature apps related to arcade game.
  6. mdvelops

    mdvelops Affiliate affiliate

    That's KIND of what I'm doing?

    Well, all the apps I'm working on are simple games like that. I guess I could make a site that markets them since they are all similar. But I would still be starting with minimal traffic. But marketing a smaller app set sounds like more of a grind, but I'm willing to give it a shot. I guess a good niche/theme is a good base to start with.
  7. threenerds2014

    threenerds2014 Affiliate affiliate

    Try to find out a niche where nobody or very fewer marketers is working on. Find out what they are promoting and how they are promoting then you can easily beat them ;).
  8. Anu

    Anu Affiliate affiliate

    You can market you small app with Google Adwords, Facebook ads, Twitter ads and other PPC ads beside you can use email marketing to do so. Make sure you have the good alnding page for you app which describe all the benefits in short.
  9. mdvelops

    mdvelops Affiliate affiliate

    I suppose I could consider that if the price is right. Although i was looking at more free stuff, and since I don't have a website or anything a lot of what you mentioned doesn't do me any good.
  10. Smithee

    Smithee Affiliate affiliate

    At OP, you'll need a web page where you'll send visitors who may be interested in buying the apps you want to sell. You'll have info anyone might want to know about the games on this page. Your next step would be to promote this page you've created everywhere on the net but focus on communities where those who may want to buy the apps hang out. If it's on Facebook, find out where people who are into mobile gaming hang out - - they'll always be somewhere.

    I also like Vinaya's suggestion. Find similar apps and promote them too. That way if someone may not want to buy your app, they could buy another app and you'd make money anyway.
  11. pennylove

    pennylove Affiliate affiliate

    Well, for me, your app must first have a catchy name and an appealing logo. Include the screenshots required but make it very clear and quite the synopsis of your app.

    Then I'd suggest building a site for your app. It has to have some description about your app and what customers can get out of it. Having a testimonials section in the site would also be nice.

    Then, you can also create a blog that would hype up your app. Create some nice articles regarding your app and use keywords. Or you can even ask other bloggers to review your app for you.

    You'd also have ask the users for ratings so that you'll have a higher rank in the app or play store. Good luck!
  12. mdvelops

    mdvelops Affiliate affiliate

    The blog is an idea I've heard but building it up to a reputable audience would take time. I think after a few smaller apps I'll just make a website for them. Thanks though! I've done all the logo/name/screenshot stuff :)
  13. MeshBean

    MeshBean Affiliate affiliate

    1) Make sure you do App Store Optimization, and MeshBean can definitely help. By ranking better on App Store organically it will bring in the installs.

    2)list your app on app review websites like AppStoreApps etc.

    3) run a contest in which it can encourage people to share it on social media

    4) find reputable social media that can mentioned about your website, so find groups that cater to your app.

    5) integrate social media within the app to entice social media sharing
  14. plutarkosy

    plutarkosy Affiliate affiliate

    If your games a good, consider shooting an email or message to YouTubers that cover this type of stuff. For instance, the guy from the channel vsauce 3 does a series of videos called "DONG" and he promotes mobile apps.

    I don't know if these promotions are paid, and don't know what's the criteria he uses for selecting what to showcase on his videos, but if you game is interesting enough it may worth the shot to try to send it to him (The guy always racks a couple million views on each video)
  15. Bhavyassh Agarwaal

    Bhavyassh Agarwaal Affiliate affiliate


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  16. harryvent

    harryvent Affiliate affiliate

    Hi mdvelops,
    If you want reaching your product to many customers in less time, try to send campaigns about your product it helps to reach out many target audiences. Any further need I give some more ideas.
  17. ASOtop1

    ASOtop1 Banned affiliate

    Most people like to follow others and be influenced by the words of some celebrities or well-known business people. Cooperate with these people can quickly build up your apps’ identity and gain recognition in related fields.So it's a good way to promote your app by cooperating with those professional tech writers on Facebook. And here are some other methods of small app promotion, details as follow:

    Start a blog
    You mentioned that you have some small apps which aren't worth creating an entire site or something from it. But you can create a blog to promote your app, it's easy, there are many free blogs you use, like blogger and wordpress. it's one of the most effective ways of marketing apps online, large target audiences can have access to the information that they need in one place.

    Email Marketing
    All you have to do is create lists of potential clients and reach out to them with your app. Use your app’s website to collect as many email addresses as possible. You can also search your potential users' email addresses on the internet.

    Look for articles online which are related to your niche. Comment on these articles and blog posts. Be sure to look for those sites which has large volume of traffic. Not only can this help drive more traffic to your app’s page, it can also mean getting more targeted users.

    Make a video
    People like to watch videos. Creating a video that involves passively using an app showcases the app while generating interest. You can also share the video to your facebook, twitter, linkedin, etc.

    Launch an app in smaller markets
    Besides Google Play Store and App Store, there are plenty of other smaller international markets. Remember to localize your app, because app localization is the process of adapting your app to a particular language and culture, which will help to boost app ranking and increase maximum downloads on mobile devices.

    Run a contest
    Running contests is a low-cost way to build excitement and spread the word about your app.

    Participate in relevant activities
    participate in meetings or conferences that are relevant to your App, and make full use of it to build partnerships.Use your character and charisma to promote your app on relevant activities.

    Get app reviews
    Apps that have more positive reviews is more likely to be downloaded. Therefore, you can invite your friends, families, followers on socia media and users to write positive reviews on your app. Also, you can get reviews from third parties, like bestreviewapp and reviewapp4u, which are dedicated to offer positive reviews for iOS, Android and Mac app from real users around the world.

    Offline promotion
    You can ask your friends and families to help you spread your app in their relationship circle.

    Host a giveaway
    You can create special prizes and raffle them away to those who share your app, post about you, or complete other tasks.
    Last edited: Apr 20, 2017

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