Considering you work tirelessly to drive traffic to your website in the first place, it's crucial that you have a plan in place to win back the attention of the 98% that took off empty handed. But how?
Retargeting is an advertising technique that allows brands to remain in front of bounced visitors once they've left their website. Through the use of a JavaScript tag on your website, your visitors are "cookied" upon arrival, allowing your retargeting vendor to display your ads to them as they browse other websites. (Which is why those boots I looked at on Zappos are seemingly haunting me.)
If you're ready to turn window shoppers into actual paying customers, this is a technique that you'll certainly want to dive into a bit more. To help you do so, I've put together a comprehensive list of tips on how to make the most of of your retargeting campaigns.
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