Major policy change Google Call Only

[StevePNW]

For those who are not aware...

Update to Call-only ads policy (November 2018)

1. In December, Google will update the Call-only ads policy page with the following changes:

• Service providers will now be required to use their actual business name in call-only ads. Service providers can no longer advertise with a business name that doesn’t represent their specific business or clearly disambiguate from similar businesses. For example, generic or location-based business names like “Mountain View Plumbers” or “Taxi NYC” would be unacceptable in Call only ads for service providers who actually go by a different business name.
• When answering calls from users who’ve clicked on their call-only ad, advertisers must begin the call by stating their business name, as it appears in their call-only ads.

(Posted November 2018)

 

[Unicorn]

Very helpful, thank you! I follow these Google updates, but I've missed that one.