Official Magic Click Partners - Gambling affiliate network

[Magicclick]

EVERYTHING ABOUT SWEEPSTAKE CASINOS

While classic gambling in the States is being choked by regulations, the market found a legal loophole—that’s how Sweepstake Casinos emerged. Essentially, it’s the same online casino experience, but disguised as a prize draw (sweepstakes) where gameplay relies on virtual currency.

For affiliates, this is a massive entry point into the US market. Sweepstake brands operate in far more states than traditional online gambling, and Facebook is much more lenient towards them.

We’ve put together a comprehensive, no-fluff guide: what this beast actually is, where the money lies, and why many affiliates are still sleeping on this opportunity

Read: How to run traffic to Sweepstake Casinos

The rules for creatives here are completely different. Standard triggers like "Deposit" or "Place a Bet" are strictly forbidden. However, if you understand the funnel mechanics, a huge Tier-1 market opens up before you—one that is still free from fierce competition.

#guide | Magic Click

 

[Magicclick]

INDIA FUNNEL VIA TELEGRAM CHANNEL

We’re continuing our regular series where we break down funnels spotted in SPY services. This time we found a large campaign grid with Chicken Road on India that drives traffic into a Telegram channel with slot signals.

We’ll take a look at the creatives, how the pre-landing is set up, and analyze the content inside the channel itself

Read: Gambling case on India - How to drive traffic to a Telegram channel

Keep in mind that “scheme” traffic from channels always comes with risks. Players tend to have low LTV, and this approach hurts the brand’s reputation, so advertisers will naturally have more questions. Always align everything with your manager before testing!

#funneloverview | Magic Click | Ask our team a question

 

[Magicclick]

Game Selection for Creatives #5

We keep tracking trends and have prepared a new selection of hit games.

In this review: a new installment of Penalty Shoot Out ahead of the 2026 World Cup, a new version of Chicken Road with a dynamic bonus and massive multipliers (perfect for hooking creatives), and other games.

Read: Crash Games for Creatives - New Releases 2026

Inside: Chicken Road Bonus, MegaBlock, Penalty Shoot Out Cup Manic, Minehole, LabuRun

#games | Magic Click | Ask our team a question

 

[Magicclick]

IRL BETTING: A NEW TREND IN iGAMING

The success of Polymarket hasn’t gone unnoticed: iGaming brands have started massively adding internal prediction markets for global events to attract a younger demographic.

Riding this wave, a new provider, 155.io, has burst onto the scene. These guys are creating innovative live games that major operators are already actively integrating.

Streamers are already pushing these games hard, and affiliates are driving traffic through Reels

Read: 155.io - a new provider with betting on IRL events

It's still hard to say exactly how the market will react to these formats, but this is definitely a trend worth watching. They are getting great views in Reels, which means there’s likely room to scale. At the very least, it looks promising for influencer traffic. We're keeping an eye on it

#igaming | Magic Click | Ask our team a question

 

[Magicclick]

KIDS' CASINOS IN ROBLOX?

Yep, gambling has reached even children.

Roblox has its own premium currency and an in-game marketplace. Based on this currency, entire casino networks have emerged, complete with their own acquiring systems and crypto withdrawals.

Since 42% of the platform's audience is under 13, this sparked massive scandals, lawsuits against the corporation, and strict bans. Yet, some brands are still alive today and have even integrated official slot providers

The moral side of the issue is obvious - it's bad. But how exactly do these sites work, and what's happening with them right now?

Read: How Illegal Roblox Casinos Work

This case perfectly illustrates how deeply gambling can integrate into any digital environment. When a liquid currency and a marketplace meet an audience of 150+ million players, gambling is inevitable. CS and Dota 2 case-opening sites have already proven this. The exact same thing happened with Roblox.

#games | Magic Click

 

[Magicclick]

WHERE AND WHAT BACKLINKS TO BUY FOR GAMBLING

Link building is the foundation of SEO. The competition in the gambling niche is so fierce that pushing a website to the top of Google without an aggressive backlink profile is extremely hard.

We've put together a short guide on gambling links: where to buy them, what types of links exist, what a "homepage link", "tier", or "301" means, and more

Read: Types of Backlinks in Gambling SEO

We highly recommend using escrow services when buying links and always verifying their quality. The demand is huge, and there are a lot of scammers. It’s better to double-check and ask around in SEO communities first.

#seo #guides | Magic Click | Ask our team a question

 

[Magicclick]

BREAKDOWN OF ALL GAMBLING CATEGORIES

Why do some categories deliver crazy Retention, while others survive on fast but cheap traffic? We broke down all the popular game categories to understand their real value.

Inside: a detailed breakdown of slots, live casino, crash games, and new genres, evaluating their LTV and traffic quality

Read: All gambling game formats and types

Knowing the strengths and weaknesses of each category makes it much easier to match your campaigns to specific traffic sources and truly understand the market. Let's dive in

#guide #games | Magic Click | Ask our team

 

[Magicclick]

SLOVAKIA FUNNEL REVIEW

We continue our series of funnel breakdowns from SPY services. This time, we found an unconventional approach for Slovakia, parasite on the brand of a popular bank.

The media buyer uses fully AI-generated videos for a fake casino - Revolut Slots. Let's take a look at the funnel itself, the app, the fan page, and break down the creatives

Read: Slovakia Funnel Review

Parasitism on a well-known brand provides massive trust and a high CTR, but be prepared for audience drop-off at the deposit stage since the casino doesn't actually exist.

#Facebookad | Magic Click | Ask our team a question

 

[Magicclick]

Selection of Games for Creatives #7

We continue to monitor trends and have gathered a fresh batch of hit games for your campaigns.

Play Me - A game visually resembling Piano Tiles. It adapts excellently to creatives, engaging with the same skill-based gameplay as Tower Rush.

Chicken Plinko - The expected combo of chicken theme and Plinko mechanics. Built-in wheel of fortune provides a solid base for videos, and testing this game in creatives won't hurt.

Jelly Express - A fresh release from Pragmatic Play that's already gained a solid player base. Continues the Sweet Bonanza concept.

Bomb Defuse - A crash game with unique bomb-defusing gameplay. Great foundation for creatives, works well with streamer reactions.

Chicken Shoot - An arcade shooter with chickens, perfectly breaking through banner blindness.

Crazy Cock - An interesting take on Chicken Road with a wheel of fortune and a x30,000 boss, which you can test as an alternative to the classic chicken.

Read a more detailed breakdown in the article below

Read: Selection of Games for Creatives #7

It's especially important now to constantly monitor and test new games. Approaches in gambling change quickly, and a fresh title can bring good ROI.

#games | Magic Click

 

[Magicclick]

AN ICE FISHING KILLER?

Following the success of Ice Fishing, Pragmatic Play finally did what was long overdue - they brought the legendary Gates of Olympus to the live casino format.

Gates of Olympus Roulette is already out and looks like a potentially interesting title for testing.

Recognizable identity, a strong brand behind it, and a format that could easily hook both slot lovers and the live casino audience

Read: Gates Of Olympus Roulette

While objectively it’s not a direct competitor to Ice Fishing just yet, the new roulette is already featured on the front pages of top casino lobbies (like Stake and Rainbet). Right from the launch, it has gained its own - albeit small, but steady demand.

#games | Magic Click

 

[Magicclick]

MEDIA BUYING EXPERIMENTS

Highlighting two unconventional approaches to creatives from spy tools that are worth noting.

Chicken Road + GTA

In the first one, a media buyer crossed Chicken Road with GTA. It looks quite fresh and reminds us of the situation when Subway Surfers was mixed with the chicken in creatives, and the approach blew up so much that the provider actually released such a game.

Whether it brings conversions is doubtful, but the experiment is definitely interesting.

[ANY BRAND/GAME] + ChatGPT

In the second, an affiliate made a creative featuring a girl and ChatGPT, where she asks the AI for its opinion on a brand. It's unclear why AI is only just now being used in creatives.

For example, you could build an excellent funnel for scheme traffic based on AI, where the neural network generates predictions. But you can test that out yourselves

Traffic arbitrage is mostly routine, of course, but the industry pays generously for experiments. Leave some room for creativity in your ads, and maybe tomorrow everyone will be copying your exact combo.

#creatives #comboreview | Magic Click

 

[Magicclick]

️ GEARING UP FOR THE 2026 WORLD CUP

The most lucrative event in betting is already on the horizon — the 2026 FIFA World Cup will take place from June 11 to July 19.

3 host countries, 48 national teams, record traffic, and millions of new players.
This isn't just a tournament - it's literally a window where brands and affiliates make massive profits!

We broke down:
• Where to drive traffic from right now
• Which combos actually convert (spoiler: SEO and parasite SEO are top-tier)
• Which offers to run for the World Cup
• How to squeeze the maximum out of the hype

+ Added 10 ready-to-use AI prompts for match creatives (with examples)

Read: How to run betting traffic for the 2026 World Cup

This is a real chance to cover all your financial goals in just a few months of the tournament. If you're in the game — we'll do everything to make your ROI skyrocket

#betting | Magic Click

 

[Magicclick]

NEW CHICKEN ROAD WITH A FROG?

A new provider, Vortex, has recently entered the market. They used to be an affiliate team, and now they’re creating their own games.

Their latest release, Frogger Jump, is already showing up in spy tools: affiliates are making creatives, pre-landers, and apps for it. And that’s definitely not something to ignore ‍♂

We prepared a detailed review: broke down the game mechanics, checked the spy tools, found creatives, listed the brands where it’s already available, and even interviewed the CEO of the Vortex team

Read: Frogger Jump by Vortex Review + Interview

It still has some way to go before becoming the next Chicken Road, but the start looks promising. Worth testing.

#games | Magic Click

 

[Magicclick]

CONNECTING FACEBOOK ADS TO CLAUDE AND CHATGPT

A month ago, Facebook released an official MCP for Ads Manager.

MCP is a connector that allows AI to connect to an app/service in order to manage it.

Now you can connect an ad account to Claude and ChatGPT and work with campaigns through the official API.

You can do literally anything there: create campaigns, edit them, launch 10 ad sets at once, build audiences, analyze performance, change budgets, and turn off winning/losing combinations. And all of this in just a few seconds.

We show how to connect Facebook ads MCP

Read: How to Manage Facebook Ads with AI in 2026

MCP is still being tested and is not available for all ad accounts yet. But it’s definitely worth connecting and checking: it may already work on some of your accounts.

Read in GPT: Short version

#facebookads #meta #ai | Magic Click

 

[Magicclick]

Meta introduces paid PLUS subscriptions for Instagram and Facebook

They will slightly expand account functionality, similar to Telegram Premium.

Among the extra features in Instagram Plus:

⏺Ability to keep Stories active for longer than 24 hours;
⏺Custom fonts for bio;
⏺Additional pinned posts in the profile;
⏺More detailed Stories analytics.

For now, they are not available to everyone, but a full rollout is expected soon.

Less is known about the Facebook Plus subscription so far. Maybe it will become a new way to increase account trust for $4

Durov is testing a new placement in Telegram

Users noticed a banner above the chat list suggesting they subscribe to Durov’s English-language channel.

If the format is confirmed, it could become a new TG Ads placement outside the classic, more native banners in channels.

The ad would appear not inside the content, but in the navigation interface — exactly where users choose which chat or channel to open.

X is preparing to relaunch its X Ads platform

X has started a global relaunch of Ads Manager. Their wording is bold — “the most ambitious overhaul of the advertising platform in 20 years.” The rollout is happening gradually.

They promise an easier campaign launch process, more control for advertisers, more accurate ad delivery, targeting and optimization powered by new AI-based ranking and ad-matching systems.

Maybe Musk will actually deliver on his promises and turn X into a strong traffic source. Watching the updates

#news | Magic Click