Zone Groups: Combine website ad placements where your ads are displayed into reusable groups you can apply to multiple campaigns for faster setup and consistent targeting. Update the group once and all linked campaigns reflect the change, helping you work with predictable traffic based on past results.
CTR Rule Triggers: The automation Rule-Based Optimization feature now allows you to create rules based on CTR. When CTR hits your threshold, the system raises/lowers bids or excludes under-performing zones - saving your budget, scaling efficiently, and testing smarter.
Separate GEO Rates: Set different bids for each GEO or group of GEOs in one campaign - across all ad formats and bidding models. Control spend from a single view, align bids to each GEO’s ROI, and scale without duplicating campaigns.
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