Many times I see affiliates that are running PPC campaigns complain that their winning campaign just died and they can't figure out any rhyme or reason. What some don't realize is there is an ebb and flow that follows a pattern and is somewhat predictable.
Chad from CDF Networks has written the 1st description I've seen that outlines the typical life cycle of a PPC affiliate campaign. I think this is very accurate for affiliates that follow those hot markets - the latest, greatest - that all the other affiliates are running too, like when ringtones 1st went hot, or hoodia, then green tea, then acai berries or whatever.
HOWEVER one way to break the cycle, is NOT to follow the crowd and NOT to promote the same type of offers most PPC marketers are going to be attracted to. Break the mold, find a real niche and the cycle can be broken.
<a href="http://www.cdfnetworks.com/the-life-cycle-of-an-affiliate-marketing-niche/" rel="bookmark">The life cycle of an affiliate marketing niche</a></strong> and read Chad's suggestions to see what you can do about it.
Chad from CDF Networks has written the 1st description I've seen that outlines the typical life cycle of a PPC affiliate campaign. I think this is very accurate for affiliates that follow those hot markets - the latest, greatest - that all the other affiliates are running too, like when ringtones 1st went hot, or hoodia, then green tea, then acai berries or whatever.
HOWEVER one way to break the cycle, is NOT to follow the crowd and NOT to promote the same type of offers most PPC marketers are going to be attracted to. Break the mold, find a real niche and the cycle can be broken.
Those are just a few of Chad's bullets. Check out the rest at: <strong><strong><a href="http://www.cdfnetworks.com/the-life-cycle-of-an-affiliate-marketing-niche/" rel="bookmark">The life cycle of an affiliate marketing niche</a></strong>
Despite your best intentions, profitable niches and offers eventually die out. There is usually a common life cycle pattern I look for a niche in affiliate marketing.
* Offers come on the scene.
* The top affiliates are tipped off and start running the offer successfully.
* The PPC/Social market get saturated, bid prices go up.
* Margins decline.
* Fraud sets in. Merchants enact stricter terms and policies.
<a href="http://www.cdfnetworks.com/the-life-cycle-of-an-affiliate-marketing-niche/" rel="bookmark">The life cycle of an affiliate marketing niche</a></strong> and read Chad's suggestions to see what you can do about it.