keyword targeted campaigns-content network

[Summy]

Hi,
If I wanted to make my google adwords ad group copies run only on content network, then how much affect does keywords have on my ad copies on the content network?

Thanks
Summy

 

[samk32]

On content network you are bidding on the content placed on the website. There is no direct relation to the keywords you use in your ads. For example - if you are promoting dog training product then you must write an ad related to your web page. Make sure you targeted related content websites and blogs.

You must research the content network by performing a google keyword
search. Then you must identify the websites related to your product.

A good tool to perform a competitive research is Quantcast.