Is sending user to your landing page is better or directly to campaigns landing page?

[Navid]

Where do you like to send your users to when buying traffic? Do you send them to your own landing page or directly to the campaign landing page (to save one more click)? and which has been working better for you?

 

[Shawn Michael]

It is almost always better to run to your prelander other than "direct linking". It seems like it may be counter productive giving the user another action they must complete, but almost all publishers running successful campaigns have some sort of prelander infront of the offer.