Today my whole outlook toward spam email changed. I flip flopped from hate to intrigue. Hey, now, don't get me wrong. I've not jumped into the world of email spammers. I don't even do email marketing. But everyone who has been around IM for awhile cannot count the times someone has said how email marketing is the best performing. Today, as I was scanning my junk mail folder for keeper mail that accidentally ended up there, a spam email headline for a product I've been researching grabbed my attention. Bingo. Cha Ching! The lights went off in a flash of insight. I said to myself, "if spamming is the #1 money maker in the IM world, and hardly anyone is ever bothered to read spam, it must be true that the people who write these emails are super good at writing copy and choosing hot, new high converting offers." Okay. You're right... it doesn't have to be true, but it is a testable hypotheses. It presents a great way to reverse engineer winning campaigns. You can analyze the headlines and email text to discover winning angles, keywords, and definitely products. I'd bet spammers burn through products in a hurry, so they are always promoting the newest hottest converting offers. You can click through (using a VPN) to discover the exact offer. Then, open a search engine and search product name +affiliate. Gather all the stats on the offer to determine if it meets your criteria for testing. Next, use the headlines and body text to create PPC ads, or mix those words with images for pre-sell pages, landing pages, native ads, or banners, or recycle for your social media properties. Just some notes on something I'm going to look more closely into over the next couple of weeks. More of a sketch than a blueprint. Feel free to add in your thoughts about how to develop or systematize these suggestions.