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How To Use The Almighty Power Of Global Shopping Events

Discussion in 'Guides, Case Studies and Tutorials' started by voluum, Dec 11, 2018.

  1. voluum

    voluum The Dojo Member Service Manager affiliate


    Whether you are a performance marketer working in the eCommerce domain or you simply want to benefit from the potential of the following global shopping events and propel your business’ cash-generating capabilities, the latest Voluum's blog post is a must-read for you!

    Before we get to exploring some of the biggest shopping events in the world, let's start with key e-commerce stats and marketplaces.

    Statista reports in 2017, eCommerce sales worldwide made to 2.3 trillion US dollars and are projected to grow to 4.88 trillion US dollars in 2021. The top 3 online stores’ revenue amounted to almost 100 billion US dollars in 2017.

    Read full article with more stats&facts here.

    Global Marketplaces

    The success of the eCommerce landscape is highly dependent on consumers’ ability and desire to shop online, which is influenced by the already-established reputation of digital businesses. According to Shopify and Statista, the current list of the world’s most lucrative eCommerce hubs looks the following:


    China Top marketplaces
    • Alibaba
    • AliExpress
    • JingDong (JD)
    • Taobao
    • Tmall Global
    • XiaoHongShu

    Top marketplaces

    • Amazon Japan
    • Rakuten

    South Korea
    Top marketplaces

    • GMarket
    • Coupang

    United States
    Top marketplaces

    • Amazon
    • Best Buy
    • eBay
    • Etsy
    • Jet
    • Newegg

    Top marketplaces

    • Amazon Canada
    • Best Buy Canada
    • eBay Canada
    • Etsy Canada
    • Newegg Canada

    United Kingdom
    Top marketplaces

    • Amazon UK
    • eBay UK
    • Etsy UK
    • Not on the High Street
    • Zalando UK
    • Argos
    • Tesco
    • Netflix

    Top marketplaces

    • Amazon Germany
    • eBay Germany
    • Otto
    • Tchibo
    • Yatego
    • Zalando Germany

    Top marketplaces

    • Amazon France
    • Fnac
    • eDreams
    • CDiscount
    • La Redoute
    • Vente-Privee
    • Voyages-sncf

    Top marketplaces

    • Flipkart
    • Amazon India
    • FSN/Nykaa
    • IndiaMART
    • Snapdeal
    • MakeMyTrip India
    • Myntra

    Top marketplaces

    • Alibaba
    • Citilink
    • DNS
    • Kupishoes
    • M Video
    • Ozon
    • Ulmart
    • Wildberries
    • X5 Retail Group
    • Yandex.Market

    Top marketplaces

    • Amazon Brazil
    • Americanas
    • Casas Bahia
    • Extra
    • Mercado Libre Brazil
    • Submarino

    Knowing the market size and potential is essential. But more important than market size is understanding your market fit. Nielsen’s Global Connected Commerce report provides a detailed breakdown of the most profitable industries by country:


    Data Source: Nielsen


    Start Selling All-Year Around

    eCommerce efforts that leverage multiple selling opportunities throughout the year offer a bounty of occasions for affiliates to profit in between January and the end of September. So, if you consider shifting to a year-round promotion strategy, you have to start thinking and planning well ahead.

    Do not just limit yourself to the obvious shopping events, such as Black Friday or Easter, explore international holiday days, or month-long celebrations like Women’s History Month in the US (March), and don’t be afraid to tap into markets and target new niches.

    Here is what you can't miss in 2019:

    Prime Day
    This epic event usually takes place in the second week of July. Amazon Prime Day is considered to be one of the major mid-year sales events that keep consumers glued to their laptops, tablets, and phones in their desire to catch the best deals.

    This year Prime Day bonanza got to some new countries and globally is reported to be the biggest day of sales in Amazon history. Last year, Amazon sales grew more than 60% during the event, breaking the record at the time and surpassing Amazon’s Black Friday and Cyber Monday sales combined.

    [​IMG]Source: Hitwise

    Single’s Day
    Another mega-shopping gig, mostly known in Southeast Asia, takes place on the 11th of November. With a strong anti-Valentine’s vibe, Single’s Day is widely celebrated by young Chinese people who take pride in being single.


    Source: Quartz

    Today Single’s Day has turned into the biggest online shopping festival. Heavily promoted by the Alibaba Group this year it broke its own records. Within 24 hours the total sales of the participating merchants exceeded US$30.8 billion, smashing last year’s figures by nearly 20%.

    European eCommerce also leveraged the potential of this shopping event. But on a global scale, Single’s day is less popular in Europe and Americas in comparison to Black Friday and Cyber Monday. In any case, the holiday offers tremendous potential.

    If you want to seize the opportunity to get a piece of that big pie, you should start thinking about your own Singles Day promo campaign. This year’s best selling categories included: fashion & beauty, sportswear, tech devices, and home appliances, healthcare products, and even bulky items, such as furniture and automobiles.

    Boxing Day
    Boxing day has nothing to do with the sport of boxing. According to the Guardian, “Boxing Day” was popularized in Victorian England as a practice of giving small boxed gifts. Always celebrated on December 26th, Boxing days is widely popular in the English-speaking countries, precisely in the UK, Canada, Australia, South Africa, and New Zealand. In 2017, in the UK alone the Boxing Day shopping sale broke a record of US$5 billion.

    December 26th is in general big for holiday shopping in countries across Europe. In Germany, for instance, it is called “Second Christmas Day”. And there are always plenty of deals floating around for shoppers to catch what Santa forgot to bring the day before.

    Diwali, India’s biggest festival, which is celebrated by millions of people in India and across the world, is also the largest shopping event in the region. The five day “Festival of Lights” is the season when most eCommerce companies generate the largest chunk of their annual sales.

    Fashion, consumer electronics, jewellery, and watches are among the most popular gift items during these festivities. According to Fortune India, last year the festive sales period started as early as September 20th and continued 30 days. The collective sales revenue of Indian e-tailers (Flipkart & Amazon among them) during this period have reached US$3.2 billion.

    Given the fact that the eCommerce segment in India is considered to be a market with huge growth potential, the Diwali fest definitely opens up endless monetization opportunities. Just remember, Diwali’s date changes from year to year. But it usually falls about a month before Black Friday. In 2019 the festivities will begin on the 27th of October.

    Children’s Day
    Children’s day is one of the most popular and loved holidays in Latin America. There are several variations of the holiday across the region. And Brazil, being the country with the biggest eCommerce market, celebrates Children’s Day every October 12th.

    There are high expectations surrounding this date. Children expect a small Christmas-like day. And business owners use this holiday as a golden opportunity to gauge sales and increase their profits throughout the year.

    Research conducted by Vindi, Neoassist, and Mindminers revealed the 5 most bought gifts for the date are: toys (72,6%), clothes (39,3%), shoes (26,5%), games (22,1%) and books (19,3%). This year Children’s Day sales revenue is worth US$500 million in Brazil alone.

    The Super Bowl & other big sports events
    Sports is a big business. And with technological advancements, it offers unprecedented global growth and commercial opportunities. The global sports industry was valued at US$265 billion in 2017. Western Europe is the largest region, accounting for 33% of the global market. And the USA was the largest country accounting for US$48.6 billion or 18.3% of the global spectator sports market.


    Instead of a Conclusion
    No matter which events you choose to focus on in your 2019 eCommerce strategy, planning ahead is essential - Download Your 2019 eCommerce Calendar from HERE!


    Attached Files:

    Mr. Plan B likes this.
  2. Voluum