How to triple profit by simply changing payment model

[3Snet network]

Our affiliate manager has shared a case on how to triple profit by simply changing payment model!

Traffic source: push notifications from webmaster’s websites

My name is Sergey and I work in 3snet. For several years already, I’ve been not only supporting affiliates but also helping them to develop the most profitable methods for traffic delivery. Here I’d like to share a simple way to triple the conversion from registrations to deposits for Vulcan casino offers.

When it comes to gambling, webmasters are more interested in CPL offers. In 50 per cent of such offers, no approval of conversions is required; advertisers push their audience well with various bonuses. Traffic of slightly better than ordinary quality definitely converts at 3-5 per cent, but if you have high quality traffic, you can expect from 10 to 15 per cent or even more. However, it isn’t the conversion rate but the ROI that matters to advertisers in a long run. Even with a high conversion rate you might deliver players with small first deposits and a low retention rate.

That is what happened to one of my webmasters who had been delivering traffic to Vulcan casino for almost a year by then. “Though everything is more or less okay with the quality, retention rate and first deposits, the traffic hasn’t paid for itself in a long run,” the advertiser said and offered the webmaster to change the payment model from CPL to CPA.

We chose a CPA FTD offer from the same advertiser, but the very first campaigns showed that not many deposits were to be expected. The offer turned out to be not as profitable as we thought it would be. It should be noted that the webmaster has his own script for sending push notifications and doesn’t use public services. He is able of monitoring the audience. I proposed that push notifications be sent not to the entire user base but only to those users who had already registered in this FTD offer. To do so, we extracted all IPs of the registered users, and the webmaster updated his script to save IPs of those users who click on push notifications.

Everything changed. We started sending in two stages.

1. We send pushes with creatives that motivate users to register.
2. We send pushes only to those IPs that have already registered in the offer.

The conversion from registrations to deposits increased three times. The retention rate increased much as well, according to the advertiser. We asked for an increased payout, and the offer became more profitable as a result of not only the better conversion but also the increased payout.

This case was written by permission of the webmaster.

I’m glad to help webmasters with quality traffic to develop various methods that increase conversion rates and profitability. If you are ready to discuss, to make tests, and to cooperate, join 3snet!

 

[wwallace1]

what a terrible case study. I'm sure you know but I'm going to make it very obvious, we are affiliates and many of us do not own websites with organic traffic to promote CPA offers. We have to use Ad networks to buy traffic. And therefore cannot control things like this. People who are reading this, do not be fooled. This is just a case study to promote their network and nothing else. Most of us that have to BUY traffic do not have this luxury and btw, push traffic is terrible and advertisers for the most part hate it's quality. Why? It's because when we buy from an ad network we buy from MANY different sources and much of the time the sources are warez sites, movie sites, porn sites and pretty much LOW quality sites. The ONLY reason the advertiser is happy with this quality is because he OWNS the traffic and knows EXACTLY what kind of users he has. Please, do not be fooled by this case study disguised as promotion for their network

 

[3Snet network]

what a terrible case study. I'm sure you know but I'm going to make it very obvious, we are affiliates and many of us do not own websites with organic traffic to promote CPA offers. We have to use Ad networks to buy traffic. And therefore cannot control things like this. People who are reading this, do not be fooled. This is just a case study to promote their network and nothing else. Most of us that have to BUY traffic do not have this luxury and btw, push traffic is terrible and advertisers for the most part hate it's quality. Why? It's because when we buy from an ad network we buy from MANY different sources and much of the time the sources are warez sites, movie sites, porn sites and pretty much LOW quality sites. The ONLY reason the advertiser is happy with this quality is because he OWNS the traffic and knows EXACTLY what kind of users he has. Please, do not be fooled by this case study disguised as promotion for their network

Thank you for your comment.
This case study, however, has nothing to do with buying of push traffic. Our affiliate was sending push notifications to his subscriber base that was collected on his websites. It was his own subscriber base, and he knew exactly how to optimize and target it.
It’s up to you whether to repeat his actions or not. You may even refuse to create your own tool for sending push notifications and try some readymade ones instead (onesignal, for example).
This case study is really a real one.