This is more of a question for Google. You will find out there hundreds of detailed guides on how to start your campaigns and how to optimize it best in each step of the way.
Using PPC can drive lots of traffic to your biz site in a short period of time. And if done correctly, that traffic could be very targeted and a good match for your business, which can mean more sales/conversions.
In the beginning, keep an eye on your campaigns like a hawk until you're able to optimize your campaigns and they're profitable. The key is to increase your quality score and lower your CPC as much as possible. Once you get the CPC low, you should be able to maximize profits.
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