Search the internet for the Gary Halbert Letter website. There is a letter called Hands on Experience. Search for it. I can't post links yet. To summarize the letter: Read the list of books Gary recommends. They are: "Scientific Advertising" -by Claude Hopkins "The Robert Collier Letter Book" -by Robert Collier "Tested Advertising Methods" -by John Caples "How To Write A Good Advertisement" -by Victor Schwab "The Gary Halbert Letter" (all back issues) -by Gary Halbert "The Boron Letters" -by Gary Halbert "Break-Through Advertising" -by Eugene M. Schwartz I personally never read these, but Gary also recommends them: "7-Steps To Freedom" -by Ben Suarez "The Lazy Man's Way to Riches" -by Joe Karbo Copy (handwrite or type) the sales letters Gary recommends you copy. Read the article to get the list. Reread the books Gary recommends. Take lots of notes. Write out a stack of headlines. Gary recommends specific periodicals, but you can probably supplement that with clickbait leadlines from places like Buzzfeed, TMZ, etc. Write your first ad Seems like lots of work, but it's a relatively fast and mechanical way to. Also, note this was written in either the 80s or 90s, so the parts about going to a typist and getting your copy typeset obviously no longer applies. Best thing about the Gary Halbert Letter website... it's free. A great dedication to a truly great man.