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How To Deal With Google Panda
by Evan Britton of ResourceWebs
November 4, 2011
by Evan Britton of ResourceWebs
November 4, 2011
Read more...As we look back at what has happened in 2011 in the internet marketing world, it is clear that Google Panda is one of the biggest stories.
Many online businesses get the majority of their traffic from Google, and this Google traffic converts, so it is a lifeline for many. And with Google Panda, SEO has changed ? and it has sent shock waves through online webmaster communities.
The key takeaway from Panda is that Google is favoring authority.
The biggest winners from each Panda update continue to be established brands. The losers from Panda are those that try to automate content in bulk or don?t add definitive value?
If you are small ? you can no longer compete with the big boys on a broad scale. If you own a shopping mall website, Amazon will outrank. If you publish sports stories, ESPN.com will out rank you. That?s the reality we now face.
So, what are us entrepreneurs, webmasters, and small business owners to do?
How do we deal with Google Panda?