Hi, guys!
We've recently noticed an increased interest in the gambling vertical and looking at the current data this vertical is definitely thriving!
That’s why we want to share our gambling insights that will help you rock your campaigns. Here it goes!
1. Gambling Explained
Gambling is one of the most prominent verticals in affiliate marketing. It consists mainly of:
When it comes to performance, a recurring pattern can be observed. Gambling would usually go up in Q1, which is when the various sports seasons start. Then slow down in Q4, around seasonal hypes like the Black Friday or Christmas, since that’s what most people spend their money on. But then it’d quickly regain its usual track.
3. Who’s into gambling ads?
Here’s a brief summary of the gambling vertical target audience. Have a look!
4. Top gambling GEOs
Looking at Zeropark’s data, certain locations can be highlighted as top areas for the gambling vertical. These may vary depending on momentary spikes in demand or traffic type chosen for given campaigns. The countries included are:
Both Zeropark’s internal data and external studies prove mobile (including tablet devices) to take over the online gambling stage. Just have a look at the traffic split per device type in May.
6. What traffic works best?
7. And more…
I hope you enjoyed this quick summary, but naturally… there’s more!
And here’s a portion of Zeropark’s whitelist data to go with gambling campaigns.
POP MOBILE
SOURCE VOLUME AVG. BID $
tan-sparrow 2 740 683 $0.0005
erythraean-jellyfish 6 320 254 $0.0006
brunneous-polecat 458 884 $0.0002
smalt-tiger 8 728 985 $0.0007
morel-bovine 265 899 $0.0001
albugineous-gnat 1 365 839 $0.0010
spadiceous-peacock 2 835 083 $0.0007
smaragdine-swine 215 013 $0.0013
or-herring 651 073 $0.0004
wallflower-hamster 152 827 $0.0001
POP DESKTOP
SOURCE VOLUME AVG. BID
erythraean-jellyfish 15 167 104 $0.0011
rubious-buffalo 21 448 049 $0.0011
albugineous-gnat 645 885 $0.0009
smalt-tiger 1 045 712 $0.0009
prasinous-sparrow 3 777 735 $0.0005
sorrel-snail 2 559 879 $0.0064
sage-oyster 167 416 $0.0005
lateritious-woodcock 2 492 936 $0.0004
solferino-kangaroo 1 390 740 $0.0024
lurid-woodcock 3 126 320 $0.0011
DOMAIN REDIRECT MOBILE
SOURCE VOLUME AVG. BID
badious-buzzard 792 466 $0.0105
lateritious-falcon 901 744 $0.0060
rubiginous-impala 743 574 $0.0044
argent-toad 132 458 $0.0027
fuliginous-snipe 982 762 $0.0051
argent-wasp 67 309 $0.0040
claret-louse 34 061 $0.0056
fuliginous-mallard 1 086 393 $0.0078
rubiginous-lemur 27 920 $0.0045
porraceous-llama 220 902 $0.0032
DOMAIN REDIRECT DESKTOP
SOURCE VOLUME AVG. BID
badious-buzzard 349 019 $0.0084
lateritious-falcon 283 045 $0.0083
ferruginous-bison 125 321 $0.0026
fuliginous-snipe 202 123 $0.0154
fuliginous-mallard 281 332 $0.0081
gridelin-bear 83 186 $0.0058
argent-wasp 29 123 $0.0033
ochre-snail 886 242 $0.0231
rubiginous-lemur 2 516 $0.0069
stramineous-hedgehog 10 652 $0.0039
PUSH & IN-PAGE PUSH DESKTOP
SOURCE VOLUME AVG. BID
violaceous-ant 2 325 125 $0.0059
castaneous-otter 728 723 $0.0070
virescent-wombat 18 399 015 $0.0046
pavonated-monkey 2 933 412 $0.0064
magenta-wasp 2 821 604 $0.0070
melanic-termite 9 954 840 $0.0106
jacinthe-prairie 4 082 295 $0.0081
niveous-clam 1 305 564 $0.0081
cinerious-chinchilla 1 161 541 $0.0072
porraceous-cockroach 449 617 $0.0059
ochre-weasel 894 070 $0.0055
sable-flamingo 353 155 $0.0174
vinaceous-guinea 2 207 826 $0.0146
citrine-mule 901 428 $0.0086
heliotrope-llama 923 955 $0.0064
PUSH & IN-PAGE PUSH MOBILE
SOURCE VOLUME AVG. BID
gamboge-auk 64 625 862 $0.0038
cinerious-chinchilla 159 193 247 $0.0054
vinaceous-guinea 6 181 384 $0.0068
luteolous-antelope 152 325 376 $0.0046
jacinthe-prairie 31 296 695 $0.0103
ochre-weasel 170 783 095 $0.0071
mauve-herring 157 798 033 $0.0081
citreous-hound 32 402 510 $0.0041
teal-caribou 38 705 299 $0.0089
vinaceous-reindeer 24 560 970 $0.0105
erythraean-aardvark 81 111 843 $0.0061
smaragdine-partridge 208 031 046 $0.0146
corbeau-locust 18 962 653 $0.0088
ianthine-greyhound 61 537 660 $0.0087
viridian-goldfish 70 889 985 $0.0089
Enjoy!
Magda
We've recently noticed an increased interest in the gambling vertical and looking at the current data this vertical is definitely thriving!
That’s why we want to share our gambling insights that will help you rock your campaigns. Here it goes!
1. Gambling Explained
Gambling is one of the most prominent verticals in affiliate marketing. It consists mainly of:
- online casino games such as slots, lotteries, roulette, card games
- online poker
- regular betting
- sports betting
- bingo
- and fantasy gambling
When it comes to performance, a recurring pattern can be observed. Gambling would usually go up in Q1, which is when the various sports seasons start. Then slow down in Q4, around seasonal hypes like the Black Friday or Christmas, since that’s what most people spend their money on. But then it’d quickly regain its usual track.
3. Who’s into gambling ads?
Here’s a brief summary of the gambling vertical target audience. Have a look!
- Men are statistically more likely to gamble than women.
- People between the ages of 25-45, closely followed by the age group of 45-65 are the key recipients of gambling ads.
- Financial status isn’t relevant. People gamble to win.
- Most of the people who engage with gambling ads are regular bettors.
- COVID-19’s lockdown prompted people to try online gambling
4. Top gambling GEOs
Looking at Zeropark’s data, certain locations can be highlighted as top areas for the gambling vertical. These may vary depending on momentary spikes in demand or traffic type chosen for given campaigns. The countries included are:
- English speaking countries like the United States, Canada, Australia, or the United Kingdom.
- Joined by the Asian areas such as India, Thailand, Indonesia, Philippines, and Vietnam.
- Followed by Latin American countries, for example, Argentina, Mexico, and Brazil.
- And topped with European locations such as Germany, France, Italy, Spain, Czech Republic, Bulgaria, Hungary, Lithuania, or Estonia and Ukraine.
Both Zeropark’s internal data and external studies prove mobile (including tablet devices) to take over the online gambling stage. Just have a look at the traffic split per device type in May.
6. What traffic works best?
7. And more…
I hope you enjoyed this quick summary, but naturally… there’s more!
- Gambling ad examples
- Tips for boosting your CTR with gambling ads
- Detailed insights
- An overview of gambling vertical’s performance based on Zeropark’s traffic in 2020
________________________________________
Read our latest blog article and discover
Read our latest blog article and discover
how to break the bank running gambling vertical ad campaigns!
>>> READ HERE <<<
_________________________________________
8. Gambling Whitelist Data
And here’s a portion of Zeropark’s whitelist data to go with gambling campaigns.
POP MOBILE
SOURCE VOLUME AVG. BID $
tan-sparrow 2 740 683 $0.0005
erythraean-jellyfish 6 320 254 $0.0006
brunneous-polecat 458 884 $0.0002
smalt-tiger 8 728 985 $0.0007
morel-bovine 265 899 $0.0001
albugineous-gnat 1 365 839 $0.0010
spadiceous-peacock 2 835 083 $0.0007
smaragdine-swine 215 013 $0.0013
or-herring 651 073 $0.0004
wallflower-hamster 152 827 $0.0001
POP DESKTOP
SOURCE VOLUME AVG. BID
erythraean-jellyfish 15 167 104 $0.0011
rubious-buffalo 21 448 049 $0.0011
albugineous-gnat 645 885 $0.0009
smalt-tiger 1 045 712 $0.0009
prasinous-sparrow 3 777 735 $0.0005
sorrel-snail 2 559 879 $0.0064
sage-oyster 167 416 $0.0005
lateritious-woodcock 2 492 936 $0.0004
solferino-kangaroo 1 390 740 $0.0024
lurid-woodcock 3 126 320 $0.0011
DOMAIN REDIRECT MOBILE
SOURCE VOLUME AVG. BID
badious-buzzard 792 466 $0.0105
lateritious-falcon 901 744 $0.0060
rubiginous-impala 743 574 $0.0044
argent-toad 132 458 $0.0027
fuliginous-snipe 982 762 $0.0051
argent-wasp 67 309 $0.0040
claret-louse 34 061 $0.0056
fuliginous-mallard 1 086 393 $0.0078
rubiginous-lemur 27 920 $0.0045
porraceous-llama 220 902 $0.0032
DOMAIN REDIRECT DESKTOP
SOURCE VOLUME AVG. BID
badious-buzzard 349 019 $0.0084
lateritious-falcon 283 045 $0.0083
ferruginous-bison 125 321 $0.0026
fuliginous-snipe 202 123 $0.0154
fuliginous-mallard 281 332 $0.0081
gridelin-bear 83 186 $0.0058
argent-wasp 29 123 $0.0033
ochre-snail 886 242 $0.0231
rubiginous-lemur 2 516 $0.0069
stramineous-hedgehog 10 652 $0.0039
PUSH & IN-PAGE PUSH DESKTOP
SOURCE VOLUME AVG. BID
violaceous-ant 2 325 125 $0.0059
castaneous-otter 728 723 $0.0070
virescent-wombat 18 399 015 $0.0046
pavonated-monkey 2 933 412 $0.0064
magenta-wasp 2 821 604 $0.0070
melanic-termite 9 954 840 $0.0106
jacinthe-prairie 4 082 295 $0.0081
niveous-clam 1 305 564 $0.0081
cinerious-chinchilla 1 161 541 $0.0072
porraceous-cockroach 449 617 $0.0059
ochre-weasel 894 070 $0.0055
sable-flamingo 353 155 $0.0174
vinaceous-guinea 2 207 826 $0.0146
citrine-mule 901 428 $0.0086
heliotrope-llama 923 955 $0.0064
PUSH & IN-PAGE PUSH MOBILE
SOURCE VOLUME AVG. BID
gamboge-auk 64 625 862 $0.0038
cinerious-chinchilla 159 193 247 $0.0054
vinaceous-guinea 6 181 384 $0.0068
luteolous-antelope 152 325 376 $0.0046
jacinthe-prairie 31 296 695 $0.0103
ochre-weasel 170 783 095 $0.0071
mauve-herring 157 798 033 $0.0081
citreous-hound 32 402 510 $0.0041
teal-caribou 38 705 299 $0.0089
vinaceous-reindeer 24 560 970 $0.0105
erythraean-aardvark 81 111 843 $0.0061
smaragdine-partridge 208 031 046 $0.0146
corbeau-locust 18 962 653 $0.0088
ianthine-greyhound 61 537 660 $0.0087
viridian-goldfish 70 889 985 $0.0089
Enjoy!
Magda
