Well it uses PageRank algorithm to rank web pages in search results . The page rank determines the importance of website through various factors and then shows in search results for the desired keyword
Google ranking systems are designed to do just that sort through hundreds of billions of webpages in our Search index to find the most relevant, useful results in a fraction of a second, and present them in a way that helps you find what you're looking for.
Its very complicated but in general google choose the most important and quliaty websites to put in front of the people .I think the time that people stay on your website plays a crusicla role in ranking factors
Google (and other search engines) generate income from paid listings by having a high quality of unpaid listings. So it's in Google's interest to continually improve the quality of unpaid listings. Google improves quality by continually demanding higher standards from websites in the Google Website Guidelines. Most of these changes are designed to help users by making their user journey easier, faster and more efficient.
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