How common is email pre-population (pre-fill) for SOI Sweepstake offers?

[parker24]

Hey guys,

I'm in the process of optimizing my lead gen funnel and have a question for the community about a specific feature.

I'm currently capturing user emails on my own landing page before sending them to the affiliate offer. To reduce friction, my ideal user flow is to pass that email to the offer page via a URL parameter and have it pre-fill the submission form, creating a seamless "one-click" experience for the user.

My question is: How common is this functionality for SOI sweepstake offers? Is this a standard feature that most modern networks and advertisers support, or is it a rare perk that I'll have to hunt for?

I feel like this feature is imperative for maximizing conversions, but I want to make sure I'm not trying to build my entire strategy around something that's difficult to find.

Any insight or experience with this would be a huge help. Thanks!

 

[Graybeard]

I think it's pretty obvious that you're trying to do: Capture the viewer's email yourself and then pass it on as a URL parameter.
I don't think you'll be able find any support doing that for a whole lot of reasons.

That could be done on your own server. That's very technically feasible.
Also it takes a little bit of trickery and some knowledge of coding—can't do it yourself—find somebody that can.

 

[parker24]

I think it's pretty obvious that you're trying to do: Capture the viewer's email yourself and then pass it on as a URL parameter.
I don't think you'll be able find any support doing that for a whole lot of reasons.

That could be done on your own server. That's very technically feasible.
Also it takes a little bit of trickery and some knowledge of coding—can't do it yourself—find somebody that can.

Thanks for the reply, you've raised a really important point about advertiser concerns.

Just to clarify, the goal isn't to auto-submit the form for the user. It's simply to pre-populate the email field on the offer page to reduce friction.

The user still has to see the offer and perform the final, conscious action of clicking the submit button themselves.
It's more of a UX/CRO strategy to create a smoother handoff from a pre-lander, rather than any kind of trickery to bypass user consent. Appreciate you sharing your perspective on it!

 

[Graybeard]

strategy to create a smoother handoff from a pre-lander,

1. That's the part that I was referring to as "trickery" (as opposed to a deceptive practice) because the person would have to enter their email first for this to even happen. It has to be pre-populated on your server.
   
   
2. One exception I can think of, was an advertising source (lead source) that I once bought. The email was included in the query string which is very unusual. You're not going to find that happening usually. This was a private source. I think it was a skim, recycling, from a dating site. That's how I got them. That was a rather expensive.

 

[Graybeard]

Thinking for other few seconds, in order to pre-populate a form, you would need to use an include code on your server of the the advertisers (offers) form, and they're not going to let you do that, so you're just wasting your time, I think. If you want to capture the referral's email to include it in YOUR marketing. If this is just "a UX/CRO strategy" I get the concept but that email comes from where?