Honest breakdown: Why I stopped chasing gaming offers and went all-in on MVAS

[Kike]

Body:

What’s up AF,

This might be a bit of a hot take but I want to share a perspective shift that changed how I approach mobile campaigns.

Background:

Spent most of 2024 running gaming offers. Decent volume, decent ROI, but the competition was brutal and margins kept shrinking. Switched to MVAS in late 2024 and haven’t looked back.

Why the switch made sense:

Gaming offers in SE Asia are crowded. Everyone and their AM is running the same creatives on the same DSPs. MVAS is different — the user journey is simpler, the intent is clearer, and the traffic types that work are more specific.

What I’ve learned about traffic quality in MVAS:

Not all mobile traffic is equal. This sounds obvious but it took me losing real money to internalize it.

The traffic types that actually convert for MVAS (in order of effectiveness from my experience):

1. Offerwall in casual gaming apps — users are already in a “complete task for reward” mindset. CR is consistently 10-15%+
2. WAP/Carrier billing flows — when the LP is optimized for the specific operator, conversion is almost frictionless
3. Push notifications — works but quality variance is massive. Need strict source filtering
4. Standard DSP interstitials — lowest CR but easiest to scale. Good for volume, not efficiency

The GEO factor:

Running TH/MY/ID/PL/TR. Each market behaves completely differently:

• TH and MY: carrier billing is normalized, users don’t hesitate
• ID: volume is huge but source quality is inconsistent
• PL and TR: higher skepticism, LP needs to do more work

What I’m still figuring out:

Source longevity. Finding a great in-app source that holds quality at scale for more than a few weeks is genuinely hard. Anyone else dealing with this? What’s your approach to source rotation?

Also curious if anyone has tested newer DSPs in these GEOs beyond the standard lineup. Would love to compare notes.

 

[MiljanT86]

source fatigue is the ultimate boss battle in mvas since those in-app placements get saturated so quickly. have you tried rotating your landers every two weeks to fight the creative blindness that usually hits right before the quality drops?

 

[Kike]

source fatigue is the ultimate boss battle in mvas since those in-app placements get saturated so quickly. have you tried rotating your landers every two weeks to fight the creative blindness that usually hits right before the quality drops?

Hi,friend,Could we talk on Teams?
You can share your link to me.