Hidden text - Don't use them...

[Manish Pandey]

Well there are many techniques of so called Black Hat SEO's .... one of them being Hidden Text...

Hidden text are the text that are only read by the robots and could not be seen by the humans... This is done by using the same text color as the back ground of the page... Well this is done to increase the keyword density on the page...
Well in early times se robots could not find them but they are really very intelligent now a days... Matt Cutts a guy from google.com shows here http://www.mattcutts.com/blog/seo-advice-check-your-own-site/ a site that is banned for using hidden text... so dont use them..

Take care

Manish

 

[Linda Buquet]

I used to do SEO for a living and did lots of seminars and public speaking.
I wrote this for one of my seminars.

Search Engine Spiders are like babies...
Feed them something they like and they are happy.
Feed them something they hate and they will spit it right back in your face!

Yep hidden text is a big no-no!