Have you seen this banner?
The answer, more than likely, is yes. It's likely that you have seen it multiple times over the past year and that's because over a year ago I started my "Retargeting Experiment" and since then that banner has been viewed 1,347,898 times.
Well, has it been worth it? I was looking over the numbers tonight and I'm not really sure. I know from my stats that I have gotten some email subscribers and it's likely that I have made some money from those subscribers, but I doubt I made back what I spent in advertising. However, if you look at the bigger picture, the retargeting wasn't really to acquire new subscribers. No, the primary reason I kept the ad running is because of the branding.
If you've been to my blog, follow me on Twitter, or have read my posts on here then you know I use my caricature on everything. My caricature is my brand. By throwing it in your face constantly I'm hopeful that it keeps my blog and myself in the back of your mind on a regular basis. That way you not only go back to my blog, but you also check for our new offers on PeerFly, head over to affposts for the latest affiliate marketing news, login to your FPTraffic account, or worst case scenario come see what I'm posting here on AffiliateFix
So, my question to you is...has it been worth my money?