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Grocery Gift Card Sweepstake

Discussion in 'Follow Alongs and Online Journeys' started by atc90211, Mar 7, 2019.

  1. atc90211

    atc90211 Active Member affiliate

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    Offer payout: $2.00
    Daily budget: $20 at least
    Total budget: $180
    Geo: UK
    Offer: Grocery Gift Card
    Vertical: Sweepstake
    Traffic Source for now: Propeller Ads
    Ad Format: OnClick (PopUnder)

    Strategy:
    - Drive traffic straight to the advertiser’s pre-lander because the affiliate manager told me that it is doing well currently.
    - Cut off the campaign if there is no conversion in 3 days or if negative ROI is 75% or above.
     
    tyoussef, Anthony. and azgold like this.
  2. Voluum
  3. atc90211

    atc90211 Active Member affiliate

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    I let the campaign running for a while and I noticed that there were some suspicious visits according to Voluum. My daily budget is $20 but I’ve decided to stop the campaign right now @$10 spent because of the number of suspicious visits. I am pausing all zones that have at least 100 suspicious visits.
    suspicious_visits.png
    Previously, I also ran the campaign in a Standard method where the money is being spent as quickly as possible. Since I have a limited budget, I am going to use a Distributed method so the money is spent evenly throughout the day.
     
    tyoussef likes this.
  4. azgold

    azgold Super Moderator Super Mod moderator affiliate

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    Are you able to, or have you already, cut any targets or sources that are eating your budget with no results, or that are sending suspicious traffic?

    Also, are you testing landing pages and tracking?

    Let us know how you do with the changes made.
     
    Marc and tyoussef like this.
  5. atc90211

    atc90211 Active Member affiliate

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    I only test the pre-lander from the advertiser and I am not using my own landers for now. I did exclude zones that have more than 100 suspicious visits and 80% suspicious activities. My Voluum tracking link is working just fine right now and I am able to see many factors such as zones, OS, city, etc.
     
    azgold likes this.
  6. hussins

    hussins Affiliate affiliate

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    I think it's better to use lp.
    I tried DL for 2 weekweek, (not run for past year for some personal reason)but do not have any convert,too .
     
    tyoussef and atc90211 like this.
  7. Anthony.

    Anthony. Affiliate affiliate

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    Hey!

    Nice work on starting a journey! Here's some things to consider when running pop traffic:
    You are direct linking to the offer... What is the offer URL page speed?
    With pops, you have less than 1 second to grab the visitors attention - if the offer page loads slower you are going to lose visitors and of course not convert well.

    You should be using a lander which grabs attention and loads very fast. Pop is very cold traffic, visitors hate pop so it's tricky to get a visitor to convert, but it definitely works if done correctly.

    You should be testing multiple landers and multiple offers to see how performance differs and go with the best combo.

    Never give up! It definitely makes people a lot of money, keep at it and it will for you too :)
    If you have anymore questions let me know.
     
    AnujKaushal!, Marc, Morty480 and 3 others like this.
  8. atc90211

    atc90211 Active Member affiliate

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    Thank you for the advise. You are right that I have to use LPs and I will tell my assistant to create some landing pages.
     
    tyoussef likes this.
  9. atc90211

    atc90211 Active Member affiliate

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    The URL speed is approximately 1.44 seconds so it is a little bit slower. I take your suggestion that that pop is very cold traffic is hard to convert and I will look for another method to promote the offer.
     
    tyoussef likes this.
  10. atc90211

    atc90211 Active Member affiliate

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    After I ran the campaign for 2 days, I only had 1 conversion ($2 payout) and I spent $43.94. I am stopping the campaign now and I am going to do research on 2 CPM based ad formats: Interstitial and Push Notification. I am also going to look at CPC pricing model because the money is not being spent as quickly as CPM model.
     
    tyoussef likes this.
  11. Certified
    tyoussef

    tyoussef Moderator moderator Certified Vendor Service Manager affiliate

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    amazing @atc90211, i think that 2usd payour offer is little hard to be green.
    why don't you try high payout offers and see what works the best.
     
    Marc, Morty480 and Graybeard like this.
  12. Graybeard

    Graybeard Well-Known Member affiliate

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    $2 as a pay out is too low IMHO although if the offer is a good one it can work at that customer acquisition value. (Very good.)

    You definitely want to filter with a simple landing page that captures both the interest of the viewer and presells the concepts of the offer -- in the most direct and least common denominator language.

    Suggested Keywords For Your Industry: Google Ads for Small Business
    November 6, 2017 at 11:12 AM
    I was just looking at this yesterday -- this is CPC but can also be seen as the FMV (Fair Market Value) of getting a CTR <<<the *competition* so to speak
    Suggested keywords for grocery stores
    Keyword Search Volume Average Cost

    best grocery stores $5.15
    cheap groceries $1.93
    groceries $4.23
    grocery store $3.56
    grocery store near me $3.01
    local grocery stores $3.12
    local supermarkets $3.44
    nearest grocery store $4.51
    nearest supermarket $2.72
    neighborhood grocery $6.90
    organic grocery store $3.26
    supermarket $4.48
    supermarket near me $3.86.

    the median price is $3.56

    (Think about that for a minute...).
     
    Morty480 likes this.
  13. atc90211

    atc90211 Active Member affiliate

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    Hi Graybeard, definitely I won't promote anything on google right now because the keywords are super expensive. That's why I use pop traffic/insterstitial traffic features to promote low pay offer like sweepstakes.
     
  14. atc90211

    atc90211 Active Member affiliate

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    yeah I've been also looking for higher payout offer right now but those offers usually require credit card submission and many people are reluctant to submit their credit card info.
     
  15. atc90211

    atc90211 Active Member affiliate

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    Tomorrow, I am going to try these 2 CPC features on Propellerads:
    2019-03-14_1321
    2019-03-14_1322

    I will set a $20 daily budget at the beginning of the campaign.
     
    azgold likes this.
  16. Graybeard

    Graybeard Well-Known Member affiliate

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    Why are you comparing GoogleAds prices with pop traffic/insterstitial traffic prices? No point in that EXCEPT the impressions /CR (conversion ratio)=CAC (Customer acquisition cost) if you could bid $0.16 CPC it might make sense -- you cant.

    @0.099 1:20 would break even
    scale=3;2/.099
    20.202

    scale=3;15*.099 1.485
    (-1.485/2)+1
    .258
    If that is acceptable as a ROI: can you do the volume to make it worthwhile to you?

    if:
    (-1.485/3)+1
    .505

    the offer paid 1/3 more you would makes twice as much money -- that's what we are saying.
    @2.75
    (-1.485/2.75)+1
    .460
     
    Morty480 likes this.
  17. ZedGZ

    ZedGZ Affiliate affiliate

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    I believe you got your sweepstake offer through a network, maybe you should contact your affiliate manager.
    Ask him as much info as possible it will help you.
    For example, I don't think you should get your traffic every hour of the day, there are some better converting times than others. If there are multiple choices of landing, kindly ask which one is more converting in the last 48hours.
    Communication is the key, especially when you have low budget, you can't afford figuring out all these by yourself.
     
    Morty480 and atc90211 like this.
  18. atc90211

    atc90211 Active Member affiliate

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    Unfortunately the affiliate manager doesn't have the data for that. So like it or not I have to spend my own money to collect data. Since the commission is small, I am going to find offers with better commissions. I've been noticing that average payout for most lead-gen/sweepstake offers is $2.4 for 1st tier countries. In this case, I may need to either get a higher payout or get a cheaper traffic source.
     
  19. atc90211

    atc90211 Active Member affiliate

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    On your 1st message, you included the median price of keyword from google: 2019-03-21_1529. That's why I got confused.
     
  20. Graybeard

    Graybeard Well-Known Member affiliate

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    What I am saying is you can't pay for the ads at the reward you are getting for the number of ads it takes to get a conversion. You say so yourself.
    The price of best quality ad traffic like Google Ads is *5 to 18 to a conversion. That is the ratio that people are bidding -- their payout has to be $16 or better to break even.

    If it costs you $2.75 in ads to get a $2 payout -- what is the point? How much have you lost already? Set a limit (maybe you have already).

    Maybe, its just an experiment for you?

    Maybe, there is a way?
    Maybe, in app ads might work out?
     
  21. atc90211

    atc90211 Active Member affiliate

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    As Ive mentioned previously, I didn't use Google ads to promote the offer and that's why I used other traffic networks with a cheaper cost to promote the offers. Of course, it doesn't make sense at all if the payout is $2 and the traffic cost is $2.75. Comparing Google ads and Propellerads is like comparing apple and orange.
    Couple of years ago, my friend and I promoted sweepstake offer with the same payout on zeropark and we had 25% conversion. I am currently experimenting with Propellerads and I want to find out what's the best offers on this traffic network.
     
MI