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Good Words ... Bad Words

Discussion in 'Copywriting' started by Graybeard, Dec 29, 2018.

  1. Graybeard

    Graybeard Well-Known Member affiliate

    You might be surprised!

    Words that count | forbes.com

    1. "Does that make sense?"
    2. Imagine
    3. Successful
    4. Fair
    5. Their name
    6. Decisive language
    7. Probably
    8. "Show you how"
    9. "We provide"
    10. Competitor
    11. Billion
    12. Discount
    13. Contract
    14. "Implement"and "Implementation"
    15. Payment
    16. However
    17. "For example"
    18. Your company's name
  2. Voluum
  3. azgold

    azgold Administrator Administrator Dojo Master affiliate

    I was a little surprised by the word 'Billion' being a 'bad' word. The rest made sense to me, as they seemed a little more focused on the 'me' instead of the 'you' and some of the words trigger an association with sell language.

    Also, if you're talking about words like 'implementation', I agree with the article that it invokes the idea that there is going to be something complicated to the average Joe.

    Simple language that makes the reader think they will get something of value for them still holds true, I think.
  4. Graybeard

    Graybeard Well-Known Member affiliate

    MY company -- people could care less I see that all the time LOL
    Unless the statement is; {my company has [this benefit for YOU]} it's just blowing your own horn and clapping with one hand. Still, many people just don't get it -- and they fade away.
    azgold likes this.