Gathering Ideas - E-Mail/Zip Submits Landing Page

I got a good start and yes I would focus on quality. If you are using landing pages content is almost everything. are your keywords directly related to the landing page experience? try getting some label right documents or books and cut them into reports relating to your page.

 

Photoshop + Dreamweaver to make landing pages. Some of those premade ones look too professional, which might not be what you want for this type of offers

 

Firstly, with regards to your bounce rate, as operationoffers has mentioned are your keywords targeted towards your landing page and offer? Are you sending visitors to something they don't necessarily want to see?

Secondly, in terms of building landing pages there are a few options available:

Paid - Photoshop and Dreamweaver
Free - GIMP and Aptana/Notepad++ (coding experience required) etc

Landing pages are going to vary greatly from offer to offer and the niche you are in may have an influence on what style you go for. However, if you are pushing organic traffic to your current page I would recommend getting some articles up to keep the site fresh and keep visitors on your page.

 

You say your landing page was awful but was that your opinion or the result of a test ? What you think is terrible might be hugely successful when it's live. I have spent hours creating fantastic, professional looking pages in the past only to revert back to a simple (almost unprofessional) looking landing page. Remember the KISS method (Keep It Simple Stupid).

As for not receiving any conversions, I am wondering whether your site just isn't offering the visitors what they want. I can understand having a 1 page landing page for a submit when using PPC as although you can target these people, they aren't necessarily searching for that exact thing (unless maybe using Google Adwords).

If you are offering them that one page using SEO you are most likely targeting keywords like 'free grocery giftcard', which people are searching for to gain instant access to and gain an instant saving. Thus, if you offer them a page saying enter your e-mail to be in with a chance of winning one, they aren't going to wait around to find out if they have won.

Does that make sense?

 

Why don't you rip off some CPA campaigns and change the layout and the text?

Here is a tip that worked very well for me. Conversion 15-20%.

Let's say you are promoting an iPad offer. Get a cheap domain (1.99$ at namecheap.com) like www.seoeymardblog.info. Make it look like real, do not pick ipad3offers.info or something. Put Wordpress on it, put some 30 random SEO/affiliate articles on it. Easy to find on Google and a "ABOUT" to tell something about you.

Now make an iPad 3 page - for example: www.seoeymardblog.info/ipad3winner/

Now tell them you have won an ipad 3 by submitting your e-mail/zip. Do not advertise that link. Put it one - two times in the text. Tell them what the ipad 3 does (make it look like a small review). And put some ipad 3 photos on it, but make sure it looks like you have taken those pics.

Now for the traffic you can write articles if you don't want to spend money. Or use Adwords (the best there is). And make some cash

 

To be honest, I think that is excellent advice from nitroux there.

It's going to provide Google with everything they need and allow you to be able to test the page to see what converts. It will also enable you to build trust with the visitor.

 

my tools for making landing page today...here goes
1. duckcapture - capture anything on screen and paste into the next tool
2. power point - i get to drag and drop images that i capture. the nice part is i get to create nice buttons because of the auto shapes in power point
3. fireworks - slice it nicely there. you can also consider pasting the images here directly if there is not much problem , i personally use this for simple editing of pictures , its much easier to use than photoshop
4. finally dreamweaver, just to edit some html, put in some inline css...

 

Good luck, if you need any help just shout, also with CPANEL.

 

Hi seoeymard

I'm Chris, the owner of getlandersgetpaid.com, I foud this thread from my analytics report. To answer your question, they're just made using html, css and javascript. They're basically mini webpages, sized from 750x500 px to larger, depending on the particular PPV network.


I've made hundreds of PPV landers for clients over the last three years, and I've found that simple is best. Big bold color schemes, basically anything that stands out. I would never really go further than:

1. Headline
2. Subheadline
3. Big image
4. Benefit Bullet points
5. Big Ass Call To Action Button, preferably in a contrasting color to the rest of the page.

Occasionally the network specifies you add a smallprint section to the page, and there you have it.

I noticed a comment saying that some of my pages look 'too professional for your kind of offers', and I agree that some offers work best with real sh*tty looking pages. After all its just a case of getting their attention and getting them to click through.

Other things that work well are:

1. GEO-targetting javascript - e.g. (Special Offer For Residents of Boston) etc.
2. Flashing borders or call to action buttons that flash 2 different colors.
3. Countdown timers : "Order in the next 60 seconds" (which counts down in real time), or "Hurry! Only 23 Offers Remaining"

Here are some examples of recent work, to give you an idea of what kind of stuff has been working.

Remember though, that sometimes a crappy white page that looks like a coupon with a shocking image on it will work as well if not better. It depends a lot on your target URLS and your offer obviously.



If you have any questions dude, hit me up on my AIM (getlanders) or via my site.

Chris.

 

Also another thing to consider is the fact that most landing pages are going to need to be quick and dirty for the most part and you will need multiple Los for the same offer so you can split test and figure out what works. landing page genie can work for this. There are plenty of programs that will belt out your pages for you in a plug and play fashion. I'm sorry for email and zips its going to have to be quantity by a nose

 

@operationoffers, totally agree that sometimes quick and dirty is best. I'm currently developing something which will hopefully fill a gap for a lot of people, I'll post more info when I have something to show. Could use some beta testers!