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FB Ads bidding strategies.

Discussion in 'Pay Per Click' started by K, Nov 15, 2013.

  1. K

    K Administrator Administrator affiliate

    Me and Andy are slowly getting into pushing traffic on FB ads, we've had some success but would love peoples inputs on how they have had success.

    Currently we bid oCPM and give FB a few days to work out the CPL, if good enough we ramp up the budget.

    I'm seeing after about a week on a higher budget the CPL goes up considerably and so does frequency - is this just because you are running out of audience? Would you add more targets here or start over with a new angle?

    Does anyone bid CPC still?

    Whats your success been like?

    BTW i'm LOVING FB right now, stay legit, stay clean and its a winner!

  2. terraleads
  3. blackemil

    blackemil Affiliate affiliate

    Maybe you can post a case study in the dojo to help the noobs like me :p
  4. alwaystesting

    alwaystesting Affiliate affiliate

    I still bid CPC and when i do I sometimes set budget to $10-15 and cpc to the maximum suggested. cpc depends on of course your CTR and I have gotten as low as 0.003 - 0.005 cpc. Also try to limit 5 ads per one campaign, It has helped me pause the low ctr quickly and scale. Testing and Tracking is so important in FB. people are always to lazy to keep testing different angles etc. It def helps you scale a campaign
  5. Andy Haskins

    Andy Haskins Affiliate affiliate

    Yep always about the testing and tracking. Back in the day I used to bid CPC but as K mentioned since getting back in to it have been working with oCPM. Would be great to hear any thoughts on the above questions :)
  6. K

    K Administrator Administrator affiliate

    Once I have something SOLID I will for sure!
  7. jacobc

    jacobc Affiliate affiliate

    It is best to bid on the high end to let FB show your ads more often, then you'll get a gauge of how go ad is doing. If it has a high ctr you will pay less.

    Choose optimize for clicks and choose manually bid for clicks.

    Test 4 images at once, then find the winner. Test the winner against an improved version. Then start testing headline, and adcopy.
  8. K

    K Administrator Administrator affiliate

    I'd also advise setting up new campaigns per image you test - the image rotator is awful on FB...they don't spread the impressions correctly.
  9. Snoop

    Snoop Active Member affiliate

    oCPM for me but i only do page likes right now also
  10. theazzy

    theazzy Affiliate affiliate

    Yes, I always setting up only 1 image for each campaign.

    I prefer oCPM also.
  11. susmanto

    susmanto Affiliate affiliate

    i awlays use CPC because when use CPM no result. Why
  12. alzubair

    alzubair Affiliate affiliate

    To get the best result I always use Optimized CPM.

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