Facebook Targeting For Pay Per Call - Advice Needed

[creativehead21]

My client wants to me to run facebook call ads for his local home service business, not on adwords cause of low budget.
I tried to run facebook call ads..both website clicks and reach ads..but not a single call..
How can i effectively target people interested in home services..
Thank you

 

[awesomesauce]

Home services probably won't be very successful on social ads. If you think about it.... many of the home services offers for pay per call are more urgent. Not really something someone on Facebook would be looking for while browsing funny cat pictures.

What vertical is this home services business in? Plumbing? Electrician? ??

Even with a small budget I think your client could have success on AdWords.