Facebook for e-commerce business

[TORO Advertising]

Everyone uses Facebook, and it’s the biggest social network with over 2.7 billion monthly active users as of the second quarter of 2020 according to Statista.
You can use social media to build awareness by setting different goals, mainly brands are looking for conversions which means generating sales and new potential customers. Likewise, you can sell products directly on social media channels (Facebook and Instagram) by a native shopping approach at your business account.

Benefits to promote your e-commerce business on Facebook:

• It’s free to set up, and it’s easy to make it work.
• It creates an interactive and distinguishes shopping experience.
• Users can shop directly from the feeds shortening the distance between discovery and purchase.
• According to Instagram, 70% of the leads use Instagram to discover products.

Tips to improve your sales:

• Post user-generated content and make the customers part of your brand.
• Use video content (Stories and Reels) and collection ads.
• Give customer service and manage incoming messages to deliver timely responses.
• Connect with your audience, so they can recognize you and search your products without your advertisement efforts.
• Post often to keep you on the top of mind.
• Analyze your performance with customizable reports.

 

[azgold]

Great tips, @TORO Advertising !

Draw in people, make them your peeps. That's how bonding between brand and customer happens in a pleasant way.

 

[TORO Advertising]

Great tips, @TORO Advertising !

Draw in people, make them your peeps. That's how bonding between brand and customer happens in a pleasant way.

That's right! Plus, It's convenient to take into consideration the power of the groups on Facebook nowadays. Customers feel quite more comfortable by posting their queries, opinion, testimonial, etc. instead of reaching out to the business page. This way, groups pursue community building which ensures higher engagement and brand loyalty.

 

[VortexAlpha]

Everyone uses Facebook, and it’s the biggest social network with over 2.7 billion monthly active users as of the second quarter of 2020 according to Statista.
You can use social media to build awareness by setting different goals, mainly brands are looking for conversions which means generating sales and new potential customers. Likewise, you can sell products directly on social media channels (Facebook and Instagram) by a native shopping approach at your business account.

Benefits to promote your e-commerce business on Facebook:

• It’s free to set up, and it’s easy to make it work.
• It creates an interactive and distinguishes shopping experience.
• Users can shop directly from the feeds shortening the distance between discovery and purchase.
• According to Instagram, 70% of the leads use Instagram to discover products.

Tips to improve your sales:

• Post user-generated content and make the customers part of your brand.
• Use video content (Stories and Reels) and collection ads.
• Give customer service and manage incoming messages to deliver timely responses.
• Connect with your audience, so they can recognize you and search your products without your advertisement efforts.
• Post often to keep you on the top of mind.
• Analyze your performance with customizable reports.

Although many people think that Facebook is dead and that it doesn't provide good results anymore, from my personal experience this isn't exactly true and there are great potentials here for using paid campaigns, but only if they have proceeded properly and if we do thorough research before we actually start creating some specific ads. For e-commerce products, this could be especially useful and the tips you highlighted can really be helpful here, especially the ones related to the usage of video content, connecting with the audience, and analyzing reports and metrics which can be a key to success in many different campaigns. And also, testing, testing, testing as the best method for getting best convesrions.