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Facebook Ads CPC and Relevance Score

Thrawn$

New Member
affiliate
Hello @FBQueen

I have couple questions about Sponsored Posts :)

  • What is a good relevance score for you? At what score you will turn off an ad ? 8-7-6 ?
  • What is a good CTR for a Sponsored posts and does it impact the CPC?
  • How do you proceed to lower the CPC on your campaigns?

Thannk you for the feedback!
 
Hey Thrawn$, Thanks for your detailed questions!

1. I like to run ads with a relevance score above 7.
2. Yes, CTR impacts how much you're gonna pay for your traffic. The higher your CTR is, the cheaper traffic you'll get. On a boosted desktop post I like to see a CTR at least 5-7% but ofc the higher it is the better.
3. There's no magic trick to lower your CPC if you are running a weak ad. You need to make sure you understand your target market first and create appealing ads for them, image is the most important but don't forget about a catchy headline and also always include a call-to-action(ex.: click here, learn more, etc).

Hope this helps :)
 
MI
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