Facebook Ads CPC and Relevance Score

[Thrawn$]

Hello @FBQueen

I have couple questions about Sponsored Posts

• What is a good relevance score for you? At what score you will turn off an ad ? 8-7-6 ?
  
• What is a good CTR for a Sponsored posts and does it impact the CPC?
  
• How do you proceed to lower the CPC on your campaigns?

Thannk you for the feedback!

 

[FBQueen]

Hey Thrawn$, Thanks for your detailed questions!

1. I like to run ads with a relevance score above 7.
2. Yes, CTR impacts how much you're gonna pay for your traffic. The higher your CTR is, the cheaper traffic you'll get. On a boosted desktop post I like to see a CTR at least 5-7% but ofc the higher it is the better.
3. There's no magic trick to lower your CPC if you are running a weak ad. You need to make sure you understand your target market first and create appealing ads for them, image is the most important but don't forget about a catchy headline and also always include a call-to-action(ex.: click here, learn more, etc).

Hope this helps

 

[Thrawn$]

Thank you

 

[jangojack]

interesting thanks so much!