Lets say you were running an offer, some free gift card, and you wanted to run this offer on Google with some PPC, Facebook ads, on a blog etc.
If you didnt have subids, you wouldnt have any idea which of the above sent what traffic. With subids you could put google for the traffic that comes from Google, FB for Facebook and so on. So you have a slightly different URL for each traffic source.
This then allows you to generate reports by subid, so you can see exactly how many clicks came from where and whats converting the best.
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