[EXCLUSIVE Ad Format] Interactive Ads: Get Clicks From The Most Engaged Users

[PropellerAds]

Meet the exclusive PropellerAds ad format: Interactive Ads!

It can deliver up to 5x higher conversion rates compared to traditional display formats, as users engage with the ad before reaching your offer.

In short, it works like this: you launch a campaign, and it delivers users who have already interacted with a gamified AI-optimized flow. It means they land on your offer more engaged and ready to convert.

What Are Interactive Ads and How Do They Work?

Interactive Ads are an exclusive PropellerAds ad format designed to deliver the most engaged audience possible. You get only highly focused users who are already intrigued and ready to proceed to the landing page.

Why are users so engaged?

Because they reach your offer only after completing a short interactive experience. Here is how the flow looks:

1. You launch a PropellerAds Interactive Ads campaign.
2. Users encounter the interactive experience during their regular web browsing, social media engagement, or app scrolling. The AI-tailored format is designed to naturally pull them out of their current activity and draw attention to the ad.
3. PropellerAds algorithms automatically select and configure the most effective interactive creative based on internal data, the advertiser’s offer, and the target audience.
4. A user engages with this AI-optimized experience: tapping, swiping, taking quizzes, or playing through a short interactive mini-flow.
5. After going through this flow, a user lands on your offer page – already warmed up and ready to take further action.

How Interactive Ads Work

A simple flow from launch to a warmer, more engaged user​

Ready to Start?​

Let the system handle the hard work of engaging the audience, and get users who are fully ready to act.

Launch Your Campaign NOW!

 

[poweradspy]

Interactive Ads are a great example of how user engagement is becoming just as important as traffic volume. By encouraging users to interact before they reach the landing page, advertisers can qualify interest earlier in the funnel, which often leads to better conversion rates and lower wasted spend.

It will be interesting to see how this format performs across different verticals and GEOs, especially when combined with strong landing pages and ongoing campaign optimization. As always, testing against existing ad formats is the best way to determine whether the higher engagement translates into a better overall ROI.