This post 14 years old but the best ideas are simple
Building a Money-Making Brand
Anything we create that has identity is brand
Customer engages with your brand
They make a fast decision YES or NO
Your brand matters
How to make your brand
Building a Money-Making Brand
Anything we create that has identity is brand
Customer engages with your brand
They make a fast decision YES or NO
Your brand matters
How to make your brand
- Mission - its your statement
- Identity Attributes - what describe your brand
- Value Proposition - what is brand value?
- Tagline and/or Byline - describe what you do
- Brand Story - a bit of history
