Offer:
1. Short list - top 25 e-mail/zip submits
2. xxx-xxxx monthly search results
3. Maximum bid - $0.07 or less
4. 50-100 keywords
Results:
Cost: $26.85
Made: $23.40
Net Loss: -$3.45
Clicks: x
Conversions: x
Stats:
Clicks: 358 unique; 595 raw
Conversions: 18
Conversion Rate: 5.03%
EPC: $0.07
Start date: 28/10/12
Finish date: 01/11/12 (offer pulled)
The offer was pulled 4 days after I started my campaign, so I don't know if there's enough data to draw any conclusions. I didn't get as far as removing bad sub i.d.'s - none of the sub I.D.'s got 100 clicks. The offer was a Home Depot Gift Card. Here's a link to the Peerfly report:
https://www.dropbox.com/s/rsq7t21ff95w3hi/Case%20Study.pdf
1. Short list - top 25 e-mail/zip submits
2. xxx-xxxx monthly search results
3. Maximum bid - $0.07 or less
4. 50-100 keywords
Results:
Cost: $26.85
Made: $23.40
Net Loss: -$3.45
Clicks: x
Conversions: x
Stats:
Clicks: 358 unique; 595 raw
Conversions: 18
Conversion Rate: 5.03%
EPC: $0.07
Start date: 28/10/12
Finish date: 01/11/12 (offer pulled)
The offer was pulled 4 days after I started my campaign, so I don't know if there's enough data to draw any conclusions. I didn't get as far as removing bad sub i.d.'s - none of the sub I.D.'s got 100 clicks. The offer was a Home Depot Gift Card. Here's a link to the Peerfly report:
https://www.dropbox.com/s/rsq7t21ff95w3hi/Case%20Study.pdf